PROSPECTS AND OPPORTUNITIES
Maturity, population decline and health concerns set to depress demand
While further price hikes and trading up to more expensive options offering greater efficacy should ensure home insecticides expands at a reasonably robust pace in current value terms over the forecast period, retail volume sales are only expected to increase marginally. This is partly due to the ongoing decline in North Macedonia’s population, though volume growth potential will also be restricted by the maturity of spray/aerosol insecticides, the dominant category.
Electric insecticides expected to be the best performing category
Electric insecticides looks set to be the most dynamic performer in current value growth terms over the forecast period, as well as the only category in which retail volume sales increase. This is partly because it is still emerging from a relatively low base, but also reflects the fact that these products are generally perceived as being safer for human health and less harmful to the environment than other formats.
Value share of the e-commerce channel likely to increase
The value share held by e-commerce in home insecticides is predicted to rise over the forecast period. Due to the unprecedented disruption caused by COVID-19, recent years have seen many Macedonians become more willing to shop online and more appreciative of the convenience, broader array of choices and potential for cheaper prices associated with this method.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in North Macedonia?
- Which are the leading brands in Home Insecticides in North Macedonia?
- How are products distributed in Home Insecticides in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in North Macedonia - Category analysis
KEY DATA FINDINGS
Summer heatwaves create greater need for home insecticides
Spray/aerosol insecticides still the largest category by some distance
SC Johnson remains the outright leader with its Raid brand
Maturity, population decline and health concerns set to depress demand
Electric insecticides expected to be the best performing category
Value share of the e-commerce channel likely to increase
Home Care in North Macedonia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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