PROSPECTS AND OPPORTUNITIES
Sustainability and DIY solutions transforming the market
The forecast for volume sales of home insecticides in Australia is for a steady growth trend throughout the forecast period, along with slightly higher current value growth. Several conflicting factors will contribute to this stability.
Climate change to drive greater demand for pest control, with consumers shifting towards organic and pet-friendly options
Australia’s climate volatility, marked by the 2023 El Niño and 2024 La Niña weather cycles, has intensified the need for effective pest-control solutions. Prolonged periods of heat and humidity have led to a surge in insect populations, resulting in property damage and a heightened demand for home insecticides.
Competitive landscape shifts anticipated amid Reckitt’s transition, while electronic solutions are anticipated to rise
Reckitt Benckiser’s planned divestiture of its home care division, - including the leading Mortein brand - by the end of 2025 is set to reshape the competitive landscape of the home insecticides category. With Mortein potentially transitioning to new ownership, significant changes are anticipated.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Australia?
- Which are the leading brands in Home Insecticides in Australia?
- How are products distributed in Home Insecticides in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Australia - Category analysis
KEY DATA FINDINGS
Inflation drives shifts in consumer spending
Rising demand for natural and sustainable solutions
Limited growth amid stagnant innovation
Sustainability and DIY solutions transforming the market
Climate change to drive greater demand for pest control, with consumers shifting towards organic and pet-friendly options
Competitive landscape shifts anticipated amid Reckitt’s transition, while electronic solutions are anticipated to rise
Home Care in Australia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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