Competitive Landscape
Sc Johnson Ltd Maintains Its Lead with Established Brand Raid
The home insecticides market in the UK remained relatively stable in 2025, with leading players maintaining their positions. SC Johnson Ltd led the market with a 13% share, followed by Rentokil Initial Plc at 5%.
Fragmented Competitor Landscape Creates Opportunities for Smaller Players
In the home insecticides market, the leading brand accounts for 13% of total value sales, indicating a relatively fragmented landscape and opportunities for smaller players to gain share. Competitors can capitalise on this by developing more sustainable, innovative products to meet the rising demand for eco-friendly solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in United Kingdom?
- Which are the leading brands in Home Insecticides in United Kingdom?
- How are products distributed in Home Insecticides in United Kingdom?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in the United Kingdom - Category analysis
Key Data Insights
Urbanisation and Its Essential Status Drives Sales of Home Insecticides in 2025
Urbanisation and Its Essential Status Drives Sales of Home Insecticides in 2025
Spray/Aerosol Insecticides Leads Sales and Growth through Ease of Use
Mobe Ant Insecticide Gel Capitalises on the Convenience Trend
Stable Growth Expected as Effective Pest Control Solutions Remain in Demand
Spray/Aerosol Insecticides Is Set to Retain the Lead through Consumer Awareness and Affordability
Sustainability and Effectiveness Are Set to Drive Growth across the Forecast Period
Sc Johnson Ltd Maintains Its Lead with Established Brand Raid
Fragmented Competitor Landscape Creates Opportunities for Smaller Players
Retail E-Commerce Drives Home Insecticide Sales with a Wide Product Range
Ongoing Demand for Convenience Supports Growth for Retail E-Commerce
Home Care in the United Kingdom - Industry Overview
Home Care Records a Stable Performance, with a Focus on Health, Wellness, and Sustainability
Key Data Insights
Home Care Records a Stable Performance, with a Focus on Health, Wellness, and Sustainability
Growth for Laundry Care Is Driven by Fragrance Innovation and the High Penetration of Washing Machine Ownership
Air Care Expansion Is Driven by Mood-Enhancement and Convenient Innovations
Growth Is Set to Be Driven by Essential Products and Ongoing Innovation
Fabric Softeners and Laundry Aids Are Set to Lead Growth through Innovation and Premiumisation
Growth in Home Care Will Be Driven by Sustainability-Led Innovations
Procter & Gamble Uk?Ltd and Unilever Ltd Retain Their Leads through Brand Strength and Innovation
Private Label Has a Strong Presence, However, Branded Players Drive Growth through Innovation
Multifunctionality and Sustainability Drive Market Leaderships
Grocery Retailers Drive Sales through Convenience, Accessibility and Product Range
Retail E-Commerce Drives Growth through Convenience and Variety
Country Reports Disclaimer
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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