Competitive Landscape
Leading Brands Maintain Their Dominance through Innovation and Distribution
The home insecticides market in Jordan is concentrated, with the top two brands, Raid by SC Johnson & Son Inc and Pif Paf by Reckitt, holding a significant combined share of 61% in 2025. SC Johnson & Son Inc leads with a 31% share, followed closely by Reckitt Benckiser Group Plc with 30%.
Revenger and Other Brands Drive Innovation with New Formulations
Urban pest control and health and wellness are driving innovation in home insecticides in Jordan. In 2025, the home insecticides market in Jordan recorded low single-digit growth, primarily driven by the urban pest-control trend, with consumers seeking more effective, long-lasting and easy-to-use solutions tailored to indoor environments.
No Significant Mergers or New Product Launches Reported
There were no significant mergers or acquisitions in 2025 or anticipated in 2026. Similarly, there were no notable and innovative product launches in late 2025 or planned for 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Jordan?
- Which are the leading brands in Home Insecticides in Jordan?
- How are products distributed in Home Insecticides in Jordan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Jordan - Category analysis
Key Data Insights
Urbanisation and Health Concerns Drive Sales Growth
Urbanisation and Health Concerns Drive Sales Growth
Spray/Aerosol Insecticides Most Dynamic in 2025
Health and Wellness Trend Fuels Premiumisation
Consumers to Drive Demand for Safer and More Effective Solutions
Spray/Aerosol Insecticides to Maintain Their Dominance through Innovation
Health and Wellness Trend to Fuel Innovation and Growth
Leading Brands Maintain Their Dominance through Innovation and Distribution
Revenger and Other Brands Drive Innovation with New Formulations
No Significant Mergers or New Product Launches Reported
Small Local Grocers Lead Home Insecticides Sales through Accessibility and Affordability
Retail E-Commerce Gains Traction with Home Delivery and Wider Product Range
No Emerging Retail Brands or Concepts Expected for 2026
Home Care in Jordan - Industry Overview
Local Brands Drive Stable Growth through Innovation
Key Data Insights
Local Brands Drive Stable Growth through Innovation
Bono and Chicco Lead Innovation in Key Categories
Health and Wellness Trend Drives Premiumisation and Innovation
Local Brands and Innovation Drive Growth in Home Care
Laundry Care Will Remain the Largest Category with Steady Growth
Surface Care Drives Growth with Innovative Product Formats
Leading Brands Maintain Grip through Innovation and Pricing
Mood-Boosting Ingredients Enhance Consumer Experience
Brands Innovate with Health and Wellness-Focused Products
Small Local Grocers Dominate Home Care Distribution
E-Commerce Gains Traction with Urban Consumers
E-Commerce Platforms Drive Change in Urban Areas
Country Reports Disclaimer
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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