Competitive Landscape
Sc Johnson &?Son Colombiana Maintains Leadership with Strong Brand Portfolio
Home insecticides in Colombia is concentrated, with SC Johnson & Son Colombiana leading the market with a 62% value share in 2025. Industrias Katori is the second-largest player, with a 7% share, followed by Laboratorios Cofarma with 3%.
Private Label and Innovation Shape Competitive Dynamics
Private label is also gaining significant market share, particularly in spray/aerosol insecticides where it holds a 25% share. This rise is attributed to consumers seeking value and lower prices - a trend set to continue shaping the competitive landscape throughout the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Colombia?
- Which are the leading brands in Home Insecticides in Colombia?
- How are products distributed in Home Insecticides in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Colombia - Category analysis
Key Data Insights
Moderate Growth Continues Despite Weather Relief
Moderate Growth Continues Despite Weather Relief
Urbanisation Fuels Growth in Spray/Aerosol Insecticides and Insecticide Coils
Mcm Company Drives Multifunctionality Trend with Extermin Zoom
Increasing Pet Ownership Set to Drive Innovation in Spray/Aerosol Insecticides
Private Label Expected to Continue Gaining Ground as Consumers Continue to Seek Value
Persisting Barriers to Eco-Friendly Insecticides
Sc Johnson &?Son Colombiana Maintains Leadership with Strong Brand Portfolio
Private Label and Innovation Shape Competitive Dynamics
Supermarkets and Small Local Grocers Drive Offline Sales
Retail E-Commerce Gains Traction through Convenience and Promotions
Home Care in Colombia - Industry Overview
Stable Prices and Private Label Drive Home Care Growth
Key Data Insights
Stable Prices and Private Label Drive Home Care Growth
Laundry Care Dominates , While Air Care Rises Fastest
Health and Wellness Trends Drive Innovation in Development
Private Label Expansion To Shape Competition and Innovation
Laundry Care Will Maintain Dominance through a Focus On Specialised Products
Consumers Anticipated to Remain Price Sensitive to Sustainability Initiatives
Leading Companies Maintain Share Amid Private Label Rise
Option Exemplifies Product Innovation, Increasing Competition
Discounters Leads Retail Value Sales through Promotional Activity on Social Media
E-Commerce Gains Traction with Convenience and Promotions
Country Reports Disclaimer
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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