COMPETITIVE LANDSCAPE
Chinese generic brands and emerging players gain in consolidated landscape
In 2025, Pricerite Products Ltd took over the leadership of vacuum cleaners from Fouani Nigeria Ltd (LG), with a 29% retail volume share. It made significant gains, driven by the Rite-tek brand and Kenwood, which it locally represents for De'Longhi SpA.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Nigeria - Category analysis
KEY DATA FINDINGS
Structural barriers to vacuum cleaner adoption in Nigeria
Economic pressures continue to constrain volume sales in 2025
Affluent consumers sustain demand for established brands
Economic recovery expected to support modest growth trajectory
Promotional campaigns and energy efficiency messaging to broaden consumer appeal
Players need to educate local population on product differentiation
Chinese generic brands and emerging players gain in consolidated landscape
Appliances specialists dominate distribution as e-commerce gains ground
Consumer Appliances in Nigeria - Industry Overview
Affordability and energy efficiency drive volume rebound as consumer appliances reverses decline
Urban expansion and weather conditions reverse volume decline
Convenience and customisation address busy lifestyles
Affordability shapes purchasing decisions among price-sensitive population
Energy efficiency and government policy to shape product innovation
Economic recovery and housing developments will support uptake
Value positioning reshapes competitive dynamics
Quality and service differentiate mid-tier positioning
Retail offline maintains dominance through specialist stores
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
-
- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!