COMPETITIVE LANDSCAPE
Rowenta and Samsung maintain lead through innovation
The vacuum cleaners market in Romania is concentrated, with the top two brands, Rowenta and Samsung, holding a significant share. In 2025, Rowenta maintained its lead with a 24% market share, while Samsung held 15%.
Opportunities arise from technological advancements and premiumisation
The vacuum cleaners market in Romania is expected to continue growing, driven by increasing demand for premium and technologically advanced products. The robotic vacuum cleaners subcategory is expected to be the fastest-growing segment, driven by their increasing popularity among tech-savvy Romanian consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Romania - Category analysis
KEY DATA FINDINGS
Premiumisation and innovation boost growth in vacuum cleaners
Premiumisation and innovation drive sales growth
Wet & dry models gain popularity
Smart and AI-powered vacuum cleaners on the rise
Strong demand for robotic vacuum cleaners drives growth
Robotic vacuum cleaners lead growth and market share
Sustainability and technology drive future sales
Rowenta and Samsung maintain lead through innovation
Opportunities arise from technological advancements and premiumisation
Chained appliances and electronics specialists drive offline sales
Internet retailing gains traction with expanded offerings
No new retail concepts or collaborations emerge in 2026
Premium features and innovation drive sales
Key trends shaping future developments
Leading brands maintain lead through innovation
Consumer Appliances in Romania - Industry Overview
Demand for energy-efficient and smart appliances supports market resilience
Samsung and De'Longhi drive premium sales with innovative products
Refrigeration appliances remain largest, air conditioners drive growth
Smart and AI-powered appliances lead innovation
Sustainability and smart features drive consumer appliance growth
Air conditioners and smart appliances lead growth with innovative features
E-commerce and premiumisation to shape business strategies
Beko Corp maintains its position amongst leading companies with strong brand portfolio
Opportunities emerge from technological advancements and consumer trends
Appliances and electronics specialists lead offline sales
Retail e-commerce gains traction with omnichannel retailers
Emerging trends and future outlook
Smart and AI-powered features drive innovation
Sustainability and energy efficiency gain traction
Premiumisation drives value sales growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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