COMPETITIVE LANDSCAPE
Leading manufacturers maintain dominance through innovation
The vacuum cleaners landscape in Turkey is moderately concentrated, with the top players holding significant shares. In 2025, the top manufacturers Fanset Elektrikli Ev Aletleri San ve Tic Ltd Sti, Tür-k Philips Ticaret AS, and Saruhan AS, held respective retail volume share of 16%, 16% and 13%.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Turkey - Category analysis
KEY DATA FINDINGS
Innovation and evolving preferences drive growth in vacuum cleaners
Innovation drives development of multifunctional and compact vacuum cleaners
Smart solutions lead innovation and sales growth
Technological advancements drive growth in cordless vacuum cleaners
Innovation and premiumisation to drive future growth in vacuum cleaners
Standard vacuum cleaners to remain dominant, robotic vacuum cleaners will lead growth
Further growth potential for convenience cordless models
Leading manufacturers maintain dominance through innovation
Specialists lead, but e-commerce remains important alternative
Consumer Appliances in Turkey - Industry Overview
Growth potential and strategic imperatives in Turkish consumer appliances
Manufacturers balance affordability with innovation-driven offerings
Bosch Serie 8 washing machines exemplify premiumisation
Brands look to assert greater control through direct-to-consumer strategies
Consumer appliances to continue growing, driven by urbanisation and income
Refrigeration appliances to remain largest category in major segment, while air conditioners will be dynamic performer
Sustainability and energy efficiency will remain important for consumers and brands
Leading brands maintain dominance through dual strategies
New entrants and strategic partnerships reshape market dynamics
Specialists lead distribution, but e-commerce mains further gains
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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