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Which claims or attributes should you use to convert shoppers into customers? Tune in for tips on effective product positioning in this episode of Opportunity Minded.
Shoppers are turning to GenAI instead of traditional search engines for product discovery. GenAI and agentic AI will influence more than USD500 billion in global retail e-commerce by 2028—meaning visibility now depends on how your brand surfaces in these conversations.
Internet culture and social media are major catalysts of drink creations and trends but also platforms for public scrutiny and accountability. Consumers are quicker to switch between new options or varieties, leading to higher churn rates as launches unfold in real time.
Loyalty may be fading, but the thirst for discovering flavours or ingredients creates momentum and opportunities. How can brands navigate and adapt to these shifts?
Sustainability has evolved from an optional extra to a strong driver of growth, resilience and trust. The most effective strategies combine scale, substance, clear storytelling and simplicity to deliver measurable impact while lowering barriers to adoption.
In the coming years, FMCG brands will focus their efforts on four pressure points—waste, energy, communities and responsible sourcing.
Changing family structures reshape the global consumer landscape. By 2040, couples (with or without children) will account for nearly twothirds of household spending. Shared values—wellness, experiences, purpose—are at the core of these new dynamics.
2025 was a challenging year for foodservice operators. An uncertain economic landscape and ongoing US trade policy reforms are hitting restaurants on both sides of the counter—putting pressure on an already fragile industry in the US.
The 2026 NCA Convention will convene nearly 800 coffee professionals, industry leaders and decision-makers from across the supply chain for networking, education and community.
EVO NXT revolves around next-generation products—from vapes and pouches to heat-not-burn and CBD. Manufacturers, retailers, distributors, associations and experts from science and politics come together to expand their networks and exchange ideas on the latest market trends, regulatory developments and product innovations.
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This report explores how shifting consumer health behaviour reshapes retail strategy, from e commerce acceleration led by Amazon and social proof to the…
The rise of Gen Alpha in Asia is redefining consumer behaviour, with a focus on ultra-convenience, digital integration, and health and wellbeing, creating…
Beauty supplements are revolutionising consumer health, growing by 6% annually in real terms in 2025, compared with 2% for the overall consumer health industry.…
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