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Here are your must-read insights for February 2026.
Nootropic claims are breaking out of the supplement aisle, showing up across soft drinks, beauty and even alcohol. As cognitiveboosting ingredients like Ltheanine and lion’s mane go mainstream, this crosscategory diffusion hints at a much bigger shift in everyday wellness.
A new year always raises this question for brands: what do consumers want next? In 2026, B2C companies will continue to navigate evolving priorities and expectations. Take a closer look at the four trends that should be on your radar this year to stay ahead of behavioural shifts.
Global real GDP growth remains subdued, with current projections at 3.1% for 2026—the outlook is fragile amid ongoing trade and geopolitical uncertainties.
Despite challenges, some emerging economies, particularly in Asia Pacific, are expected to sustain solid growth rates and lead global expansion this year and beyond.
Join us and Semrush for an exclusive webinar exploring how consumer intent, AI interfaces and digital behaviour are converging to reshape e-commerce and where the earliest disruption signals are appearing.
Retailers are embedding sustainability into their private labels to elevate the value proposition of budget-friendly alternatives. These features serve as complementary benefits to important purchase drivers like flavour, quality and performance. And this push helps make greener products affordable and accessible.
Consumer foodservice in Asia Pacific experienced strong growth of 4% in 2025. Join our webinar to explore the drivers shaping the industry's future, from evolving consumer habits to innovations in flavour offerings, experiential consumption and online ordering. You’ll walk away understanding the market landscape in this region and which outlets will fuel growth.
Trade tensions and geopolitical pressures are forcing FMCG brands to rethink strategies for sourcing, production and market access in China. Rising tariffs drive up costs and uncertainty, but China remains a vital production hub.
All-in-one nutrition—combining benefits like gut, energy and brain health—packed into on-the-go formats represents the next surge in functional food and drinks. Brands should blend science-backed claims with convenient options for specific need states or targeted outcomes to succeed in this space.
100% Optical is one of the UK’s largest optical trade shows where eyewear meets eyecare, bringing together over 11,000 professionals and 250+ exhibitors showcasing the latest in eyewear, contact lenses, technology and business solutions. Whether you’re an optometrist, designer or retailer, 100% Optical is the must-attend event to stay ahead in this industry.
[Session] Top 2026 consumer trend series 1 – Comfort Zone: Empowering eyewear consumers to navigate uncertainty with confidence
[Session] Top 2026 consumer trend series 2 – Rewired Wellness: Using science-led storytelling to showcase health outcomes in optics
[Session] Top 2026 consumer trend series 3 – Fiercely Unfiltered: Translating authenticity into action in optics through products and storytelling
ITB Berlin is one of the leading platforms for the global travel and tourism industry. The trade show is clearly structured with geographic divisions by destinations and market segments, such as adventure tourism, business travel, LGBTQ+ travel, luxury travel, medical tourism and travel technology. Experts also discuss the trends and innovations shaping the future of travel at the ITB Berlin Convention.
Shoptalk Spring is where the future of retail gets real. 10,000+ trailblazers, 200+ game-changing speakers and bold ideas that will transform your business.
[Session] Insights: New research on consumer attitudes and behaviours
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