Despite increasing health awareness, demand for health and wellness snacks was negatively impacted by the consumer desire for indulgence alongside economic pressures in 2024. Nonetheless, sales continued to benefit from investment in new product development with local and regional players introducing new product lines with better for you and functional claims. In particular, there was a growing emphasis on products with high protein and plant-based claims.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Hong Kong, China?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Hong Kong, China?
- Which are the leading brands in HW Snacks in Hong Kong, China?
- How are products distributed in HW Snacks in Hong Kong, China?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Economic pressures limit the growth of health and wellness snacks in 2024
Consumers look to balance indulgence and health claims with cost considerations
Interest in gluten free claims falls
Consumer priorities shift away from sugar reduction
Functional claims likely to be at the core of health and wellness snacks
Players likely to need more than just a gluten free claim to find success
Rising production costs could limit investment in no sugar snacks
Health and Wellness in Hong Kong, China - Industry Overview
Interest in health and wellness grows despite financial pressures
Better for you and functional claims on the rise as health awareness grows
Clean label trend fuelling demand for natural and organic claims
Plant-based diets and natural ingredients set to receive growing interest
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This report originates from Passport, our HW Snacks research and analysis database.
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