Health and wellness continued to reshape snacking habits in Thailand in 2024, with consumers increasingly seeking products that feel compatible with weight management goals and everyday balance, without giving up flavour or enjoyment. Demand strengthened for snacks positioned around reduced sugar, controlled calories, added protein and functional benefits, and brands leaned into reformulation and clearer communication to meet these expectations. The shift was visible across both indulgent catego
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Thailand?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Thailand?
- Which are the leading brands in HW Snacks in Thailand?
- How are products distributed in HW Snacks in Thailand?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Thailand - Category analysis
KEY DATA FINDINGS
Better for you snacking expands beyond niche audiences
Better for you positioning strengthens across savoury snacks and treats
Natural cues remain relevant through ingredient simplicity and snack credibility
No sugar claims gain momentum as sugar reduction becomes habitual
Permissible indulgence and functional snacking shape future innovation
Clean label expectations reinforce natural as a supporting claim
No sugar remains central in confectionery as reformulation and variety expand
Health and Wellness in Thailand - Industry Overview
Health-driven moderation reshapes everyday consumption
Sugar reduction becomes a structural health priority
Functional nutrition supports premiumisation across categories
Natural and clean-label cues reinforce trust and reassurance
Health-driven innovation becomes more sophisticated and integrated
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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