With the US economy remaining under pressure in 2024, consumers looked to balance their growing demand for healthy indulgence with price and value. While many consumers still looked for better for you snacks that are low in fat, sugar and salt, there was also increasing scrutiny of ingredient lists, with a preference for less processed and natural options. Functional claims such as high protein have also risen to prominence as consumers looked for more value per dollar.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in USA?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in USA?
- Which are the leading brands in HW Snacks in USA?
- How are products distributed in HW Snacks in USA?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in the US - Category analysis
KEY DATA FINDINGS
Consumers look to achieve healthy indulgence on a budget
Consumers paying more attention to what goes into their snacks
Taste remains important to winning over consumers despite health concerns
High protein claims tap into the need for health, value and convenience
Rise of GLP-1s set to have a growing impact on the snacks market
New legislation could provide a boost to sales of natural snacks
High protein claims still full of potential
Health and Wellness in the US - Industry Overview
Consumers keen to make healthier choices despite financial pressures
Consumers pay more attention to what goes into their food and beverages
High protein claims capturing the attention of a wider audience
GLP-1 drugs could shake up the market
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our HW Snacks research and analysis database.
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