COMPETITIVE LANDSCAPE
Emerging brands gain ground with innovative and affordable solutions
The vacuum cleaners market in Portugal is moderately concentrated, with the top three players holding a significant share in 2025. Haier Smart Home Portugal LDA led the market, followed by BSHP Electrodomésticos LDA and SEB Portugal Electrodomésticos, with all three holding a retail volume share of 15%.
New entrants and innovation drive competition and market growth
Emerging companies like Roborock and Dreame Technology are performing well in the vacuum cleaners market in Portugal. Roborock's success can be attributed to its wide range of models offering convenience, customisation, and advanced technology, as well as positive consumer feedback on social media.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Portugal - Category analysis
KEY DATA FINDINGS
Stable economy helps drive growth in vacuum cleaners in 2025
Consumers drive demand for advanced vacuum cleaners
Standard vacuum cleaners dominate the market
Technological advancements shape the market
AI and multifunctionality set to drive sales of vacuum cleaners
Standard vacuum cleaners remain dominant but robotic vacuum cleaners grow
Technological advancements and changing consumer habits shaping the future
Emerging brands gain ground with innovative and affordable solutions
New entrants and innovation drive competition and market growth
Appliances and electronics specialists drive offline sales
E-commerce continues to grow thanks to wide product choice, convenience and promotions
Offline retailers must adapt to changing consumer habits
Roborock drives innovation with advanced features
Consumer Appliances in Portugal - Industry Overview
Premiumisation fuels value growth in the market despite lingering economic pressures
Sales of consumer appliances decline in 2025 due to economic pressures
Refrigeration appliances dominate market share with steady demand
Market focusing on new technology and sustainability
Slowing demand and technological advancements shape future sales
Refrigeration appliances remain largest subcategory with decline expected
Home HVAC set to be the most dynamic category driven by affordability and innovation
Midea and Dyson drive growth amidst market shifts
Strategic acquisitions and innovations reshape market
Appliances and electronics specialists lead offline sales
Construction and builder merchants drive growth
Retail e-commerce playing an increasingly significant role
Multi-functionality and compact design drive innovation
Sustainability and energy efficiency boosts sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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