COMPETITIVE LANDSCAPE
Global giants maintain their lead through innovation and partnerships
Vacuum cleaners in Saudi Arabia does not have a high level of concentration, with no player accounting for more than a 10% share of retail volume sales. The top brands maintain their lead through a combination of technological innovation, health and wellness positioning, and strong omnichannel retail presence.
Emerging brands are making their mark in vacuum cleaners
Meanwhile, emerging brands like Dreame, Ecovacs, and Roborock are gaining ground by leveraging targeted strategies and niche offerings. Dreame has expanded its presence in robotic vacuum cleaners through aggressive e-commerce promotions and influencer-led campaigns.
New launches set to shape future competitiveness
Vacuum cleaners is expected to witness further innovation, with several notable product launches planned for late 2025 and 2026. Samsung is set to launch the Bespoke AI Jet Ultra cordless vacuum cleaner in early 2026, featuring AI Cleaning Mode 2.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Vacuum cleaners sees dynamic growth, fuelled by tech innovation and Vision 2030
Stable economic outlook and innovation drive sales
Standard vacuum cleaners dominates, but robotic vacuum cleaners sees higher growth
Smart home integration revolutionises cleaning solutions
Smart and AI-focused innovations set to drive increasing sales
Robotic vacuum cleaners to be the fastest growing subcategory
Health and hygiene and e-commerce to shape the landscape
Global giants maintain their lead through innovation and partnerships
Emerging brands are making their mark in vacuum cleaners
New launches set to shape future competitiveness
Despite a share decline, retail e-commerce maintains its lead in 2025
Offline retail sees growth through offering experiences and expert consultations
Direct-to-consumer models and smart retail concepts emerge
Consumer demand for convenience and customisation drives innovation in vacuum cleaners
Innovative products capture growing demand for smart cleaning solutions
Consumer Appliances in Saudi Arabia - Industry Overview
Consumer appliances thrives, driven by Vision 2030 and demand for smart products
Strong demand driven by economic growth and Vision 2030
Air conditioners grows rapidly from an already high base in 2025
Smart integration drives growth for consumer appliances
Sustainability expected to drive continued growth
Air conditioners to remain dominant in value terms, while air purifiers shows growth potential
Smart technology expected to shape business strategies
Players in small appliances maintain their leading positions overall
Emerging players and strategic moves shape the industry
Offline retail dominates due to in-store expertise and product comparison
Retail e-commerce drives sales of small appliances with competitive pricing
Experiential retail and DTC concepts reshape the retail landscape
Energy-efficient appliances drive premiumisation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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