COMPETITIVE LANDSCAPE
Dyson retains its top spot, although new players gain share from the category leader
The vacuum cleaners market in Taiwan is moderately concentrated, with the top three manufacturers holding a significant share in 2025. Dyson from Heng Leong Hang Co leads the market with a 18% share, followed by Luxy Star Electronics Inc with 12%, and Electrolux SEA with 11%.
Emerging players and innovation drive growth in 2025
The vacuum cleaners market in Taiwan is witnessing dynamic changes, with emerging players like Dreame performing well. Dreame's success can be attributed to its focus on robotic cleaners with advanced features like hot water cleaning, which appeals to local consumers with hygiene demands.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in Taiwan - Category analysis
KEY DATA FINDINGS
Positive growth in Taiwan’s vacuum cleaner market is driven by smart and AI-powered products
Smart and AI-enabled innovations drive growth in Taiwan’s vacuum cleaner market
Robotic and stick vacuum cleaners continue to drive growth in a challenging year
Increasing inflationary pressure affects consumer spending habits
Smart vacuum cleaners are expected to drive sales as consumers seek smart features
Robotic vacuum cleaners are expected to outpeform standard vacuum cleaners
Smart features and sustainability are set to shape innovation across the forecast period
Dyson retains its top spot, although new players gain share from the category leader
Emerging players and innovation drive growth in 2025
Dreame supports the rising growth of retail e-commerce through its online only strategy
Emerging brands such as Shark Ninja are influencing the retail landscape
The growth of retail e-commerce leads to a fall in share for physical retailers
Advanced features drive value sales growth in vacuum cleaners
Consumer segmentation fuels demand for specialised products in vacuum cleaners
Consumer Appliances in Taiwan - Industry Overview
Stable sales in Taiwan consumer appliances are driven by energy efficiency and innovation
Low volume growth amidst economic and consumer challenges
Air conditioners lead consumer appliances amid rising temperatures and energy-efficiency initiatives
The government subsidy programme accelerates energy efficient appliance adoption
Challenges to growth are expected to include economic conditions and consumer confidence
Air conditioners expected to remain the largest subcategory with rising temperatures and energy-efficiency initiatives
Energy efficiency, smart functionality, and hygiene features will shape Taiwan’s consumer appliances market
Panasonic leads through a diverse product portfolio and focus on local engagement
A stable competitive landscape offers growth opportunities in Taiwan’s consumer appliances market
Physical stores retain the lead in distrubution as consumers appreciate in-store services
Retail e-commerce gains traction through ease, convenience and online promotional activities
Sustainability and energy efficiency drive innovation in Taiwan’s consumer appliances market
Space constraints drive demand for compact, multi-functionality designs
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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