COMPETITIVE LANDSCAPE
Dyson and Miele maintain lead through premium offerings
The vacuum cleaners’ landscape in the Netherlands remains fairly concentrated, with a mixture of local and international companies. In 2025, Dyson Benelux BV led overall with a 17% retail volume share, followed by Miele Nederland BV with 13% and Koninklijke Philips Electronics NV with 11%.
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Overview:
Understand the latest market trends and future growth opportunities for the Vacuum Cleaners industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vacuum Cleaners industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Vacuum Cleaners in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Vacuum Cleaners in Netherlands?
- Which are the leading brands in Netherlands?
- How are products distributed in Netherlands?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Vacuum Cleaners in the Netherlands - Category analysis
KEY DATA FINDINGS
Stick and robotic vacuums lead growth and ownership
AI-powered robotic models revolutionise cleaning with advanced navigation
Standard vacuum cleaners dominate with cordless stick models
Premiumisation drives growth in vacuum cleaner sales
Technology and AI integration key to consumer engagement
Consumers set to increasingly adopt multiple intelligent vacuum cleaners
Sustainability and premiumisation to drive future growth and innovation
Dyson and Miele maintain lead through premium offerings
E-commerce drives vacuum cleaner sales with convenience and speed
Consumer Appliances in the Netherlands - Industry Overview
KEY DATA FINDINGS
Premiumisation and sustainability key to industry success
Repair culture and sustainability shift purchasing behaviour and drive volume growth
Multifunctionality and compact design gain traction among urban households
Innovation fuels premiumisation
Consumers to continue driving demand for multifunctional appliances
Sustainability and eco-friendly climate control to boost heat pumps
Premiumisation and smart technology to shape industry developments
Philips, Bosch and Tefal lead consumer appliance landscape
Appliances and electronics specialists drive offline sales
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Vacuum Cleaners
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- Cylinder Vacuum Cleaners
- Handheld Vacuum Cleaners
- Stick Vacuum Cleaners
- Upright Vacuum Cleaners
- Steam Vacuum Cleaners
- Robotic Vacuum Cleaners
Vacuum Cleaners
A vacuum cleaner is a mechanical device using air suction to remove dust, loose dirt, pet hair etc from household floors and surfaces. Vacuum cleaners include upright, cylinder, wet and dry, handheld, stick and other vacuums.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Vacuum Cleaners research and analysis database.
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