Competitive Landscape
Japan Tobacco Gains Momentum as Philip Morris Loses Ground
Cigarettes in Oman remains highly concentrated, with the top four multinationals (Philip Morris Management Services (Middle East) Ltd, British American Tobacco Middle East and North Africa, Japan Tobacco Inc, and Imperial Tobacco International Ltd) together holding more than 90% of the retail volume share in 2025. Over the period from 2020 to 2025, the industry became marginally less concentrated, as the share of the leading company, Philip Morris, declined from 41% to 36%, while British American Tobacco also saw a reduction in its share from 27% to 24%.
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Overview:
Understand the latest market trends and future growth opportunities for the Cigarettes industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cigarettes industry in Oman, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Cigarettes in Oman report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Cigarettes in Oman?
- Which are the leading brands in Cigarettes in Oman?
- How are products distributed in Cigarettes in Oman?
- Which category is the most heavily taxed in Oman?
- How is the operating environment for Cigarettes changing?
- What are the current legislative restrictions applicable to the sale of Cigarettes products in Oman?
- How has COVID-19 impacted demand?
- How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
- Where is future growth expected to be most dynamic?
Cigarettes in Oman - Category analysis
Key Data Insights
Cigarettes Summary
Boycotts and Price Hikes Drive Shifts in Brand Preference
Expatriate Inflow and Economic Recovery to Support Moderate Gains
Government Campaigns and Health Awareness to Limit Volume Growth
Japan Tobacco Gains Momentum as Philip Morris Loses Ground
Small Local Grocers Maintain Lead as Supermarkets Attract Carrefour Customers
Limited Online Presence Keeps Cigarette Sales Rooted in Offline Channels
Taxation Rates
Average Cigarette Pack Price Breakdown
Nicotine in Oman - Industry Overview
2025 Developments
Key Data Insights
Philip Morris International and British American Tobacco Face Consumer Backlash as Demand Softens
Cigarettes Maintain Volume Dominance as Affordability Drives Switching Behaviour
Shisha Gains Traction as Cultural Appeal and Lower Cost Fuel Growth
Price-Conscious Expatriates to Drive Value Brands as Premium Loyalty Persists
Illicit Trade to Expand as Legal Products Lose Affordability
Smoking Tobacco and E-Vapour Products to Gain Momentum as Consumers Seek Alternatives
Philip Morris Loses Share as Japan Tobacco Gains From Shifting Loyalties
Small Local Grocers and Tobacco Specialists Maintain Consumer Trust and Reach
Retail E-Commerce Remains Absent as Traditional Outlets Fulfil Demand
Legislation
Legislative Overview
Production/Imports/Exports
Country Reports Disclaimer
The following categories and subcategories are included:
Cigarettes
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- Fine Cut Cigarettes
Cigarettes
RETAIL SALES OF DUTY PAID CIGARETTES The definition of cigarettes for the purposes of this study is duty-paid, machine manufactured white-stick products. This does not exclude brands of cigarettes that do not use white paper but it is designed to exclude the volume of non-machine manufactured products such as bidis/beedis (India) and papirosy (Russia), and other smoking products made with tobacco but that either do not resemble cigarettes as recognised in the US or Europe, or those that are not machine manufactured. The exclusion of these products is intended to give a more accurate picture of the "true" market for cigarettes and cigars which has been distorted in official statistics and published reports because of the inclusion of hybrid products. NB Please note that due to its central importance and integration into the industry mainstream, Indonesia’s market data does include hand-rolled kreteks DUTY-FREE sales are excluded from retail sales, as are herbal cigarettes. ILLICIT TRADE CIGARETTES Not included in retail sales, but split out separately in volume terms only. Defined as non-duty paid cigarettes (includes smuggled & counterfeit/fake products combined). Legitimate cross-border sales are considered duty-paid. Sales arising from a foreign national purchasing cheaper cigarettes in bulk in a neighbouring country for personal use and exported back are attributed to the country where the purchase is made (e.g. bulk cigarette sales by British nationals in France are attributed to France).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Cigarettes research and analysis database.
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