COMPETITIVE LANDSCAPE
Panasonic and Hitachi dominate with traditional strength
Home laundry appliances is concentrated in Japan, with Panasonic Corp and Hitachi Global Life Solutions Inc each holding a retail volume share of 23%. These two companies have maintained their lead through strong brand presence and product offerings.
Rinnai and potential Hitachi divestiture drive market dynamics
Rinnai Corp is an emerging player that has been gaining traction in automatic dryers with its gas-powered dryers. Although it is a traditional company, Rinnai has continued to expand its share in automatic dryers thanks to superior functionality and word-of-mouth recommendations.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Japan - Category analysis
KEY DATA FINDINGS
Affordable and multifunctional appliances attract consumers
Low-price segment challenges established players
Automatic washing machines dominates
New entrants disrupt market with affordable options
Automatic washing machines remain dominant but decline
Multi-functionality and energy efficiency to drive future sales
Panasonic and Hitachi dominate with traditional strength
Rinnai and potential Hitachi divestiture drive market dynamics
Specialist retailers dominate home laundry appliance sales
Emerging trends and retail concepts
Aqua and Hitachi introduce advanced features
Consumer Appliances in Japan - Industry Overview
Volume sales fall, but value growth driven by demand for energy efficiency and premiumisation
Shifting consumer preferences drive sales in a challenging economic environment
Affordable drum-type washers disrupt laundry appliances in Japan
Growth in air conditioners driven by energy efficiency, supported by circulators
Two paths emerge: affordability versus long-term value
Record-breaking heat in Japan and its impact on consumer needs
Bridging the gap how brands win in beauty tech
Panasonic maintains dominance with broad portfolio presence
Shark drives growth in vacuum cleaners with innovative products
Potential M&A around Hitachi Global Life Solutions
Specialist retailers and e-commerce drive sales
E-commerce continues to grow in consumer appliances
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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