HW Snacks in the United Kingdom

December 2025

HFSS regulations continued to have a big impact on the UK’s snacks market in 2024 with manufacturers under pressure to reformulate their non-complaint product lines. Consumers are also becoming more conscious of the wider impact of ultra-processed foods on their long-term health which is encouraging them to make healthier choices. Consumers are also making more ethical choices, which is fuelling demand for vegan, vegetarian and plant-based snacks, with players responding to these demands with an

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Overview:

Understand the latest market trends and future growth opportunities for the HW Snacks industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Snacks industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Snacks in United Kingdom report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Snacks in United Kingdom?
  • What are the key health and wellness concerns driving sales in HW Snacks?
  • Is HW Snacks a dynamic niche or mainstream concern in United Kingdom?
  • Which are the leading brands in HW Snacks in United Kingdom?
  • How are products distributed in HW Snacks in United Kingdom?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Snacks in the United Kingdom - Category analysis

KEY DATA FINDINGS

Sales of health and wellness snacks on the rise fuelled in part by HFSS regulations
HFSS regulations having a big impact on the snacks market
Plant-based offerings a growing focus of the UK’s snacks market
New launches increase access to gluten free snacks in 2024
Updates to HFSS regulations could present new opportunities for the category
Vegan, vegetarian plant-based snacks set to attract growing interest and investment
Gluten-free claims set to be a growing feature of the market
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

Health and Wellness in the United Kingdom - Industry Overview

UK consumers focus on making healthier choices
Players promote added functionality to push sales
Consumers demand healthier, natural, and ethical products
Updates to HFSS regulations set to influence the market’s growth and development

COUNTRY REPORTS DISCLAIMER

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This report originates from Passport, our HW Snacks research and analysis database.

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