COMPETITIVE LANDSCAPE
Incumbents maintain their positions, while challenger brands gain traction
Home laundry appliances in Spain remains concentrated, with the top manufacturers holding 42% share of retail volume shares in 2025. BSH Electrodomésticos España SA led overall with an 18% share, followed by Candy Hoover Electrodomésticos SA with 15%, and Beko Electronics España SL with 9%.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Laundry Appliances industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Laundry Appliances in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Laundry Appliances in Spain?
- Which are the leading brands in Spain?
- How are products distributed in Spain?
- To what extent has COVID-19 and accordant macroeconomic and retail disruption impacted demand?
- How are considerations such as urban development and the rise in single-person households determining sales growth?
- Where is future growth expected to be most dynamic?
Home Laundry Appliances in Spain - Category analysis
KEY DATA FINDINGS
Increased rainfall and housing market recovery boost home laundry appliance sales
Housing market recovery and tech advancements boost volume sales
Demand for energy efficiency and garment preservation drives product innovation
Consumer demand for sustainability drives innovation and volume sales growth
AI-enabled home laundry appliances set to drive future growth
Rising awareness of sustainability is expected to influence manufacturing strategies
Demand for apparel longevity is anticipated to drive innovation in product design
Incumbents maintain their positions, while challenger brands gain traction
E-commerce remains significant due to rising direct-to-consumer appeal
Direct-to-consumer strategies cause challenger brands to gain traction
Consumer Appliances in Spain - Industry Overview
Housing market rebound and home renovations boost consumer appliances sales
Housing rebound and demand for energy-efficient products boost appliance sales
Home laundry appliances experiences strong growth, while Electrolux exemplifies AI innovation
Bosch drives sustainability with AI-powered climate control
Manufacturers are expected to prioritise sustainability and energy efficiency
Heat pumps set to experience strong growth, driven by energy efficiency and AI integration
Premiumisation is set to drive sales in small appliances
While major players retail their lead, challengers gain traction
Direct-to-consumer strategies and innovation shape landscape
Offline retailers remain dominant despite e-commerce growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Home Laundry Appliances
- Built-in Home Laundry Appliances
- Freestanding Home Laundry Appliances
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- Built-in Automatic Dryers
- Freestanding Automatic Dryers
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- Built-in Automatic Washer Dryers
- Freestanding Automatic Washer Dryers
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- Built-in Automatic Washing Machines
- Freestanding Automatic Washing Machines
- Semi-Automatic Washing Machines
Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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