Pet care in 2025: The big picture
After a significant downturn in 2024, caused by the nation’s longstanding economic crisis, the pet care market in Argentina is expected to rebound in 2025, with projected growth in both volume and constant value terms. This recovery will be supported by improving economic conditions, including stabilising inflation, rising real incomes, and a gradual reformalisation of sales channels.
2025 key trends
Humanization is a key trend in pet ownership that will continue to expand over the forecast period. Pet owners are willing to spend more money in their pets’ food, products and healthcare.
Competitive landscape
Argentina’s pet care industry demonstrates a high level of competition, with over 150 brands active as of 2025. Despite this fragmentation, multinational company Nestlé Argentina is the clear market leader.
Retail developments
Forrajerías - small, informal pet food shops grouped under “other non-grocery specialists” - remain the leading distribution channel for pet care in Argentina, especially for economy-priced brands. Many companies avoid selling through supermarkets due to the challenges of complying with the formal requirements imposed by large retail chains.
What next for pet care?
The pet care market in Argentina is expected to grow steadily in both volume and constant value terms (at 2025 prices) over the forecast period, driven primarily by rising disposable incomes and moderating inflation. These economic improvements will support increased consumer spending on pet care products, especially in premium segments.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Argentina?
- Which are the leading brands in Pet Care in Argentina?
- How are products distributed in Pet Care in Argentina?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Argentina
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Argentina
KEY DATA FINDINGS
Fast-growing cat population helps to offset more severe decline
Nestle remains the dominant player
Modern grocery retailers set to regain lost ground
Treats and mixers and wet food present a most promising outlook
E-commerce sales of cat food set to expand in larger cities
Wet food and treats and mixers will benefit from greatest levels of innovation
Dog Food in Argentina
KEY DATA FINDINGS
Depremiumisation and rise in informal sales amid economic crisis
Consumers migrate to cheaper brands
Forrajerias continue to lead distribition
Economic growth will drive expansion
Rising logistics costs will remain major challenge for ecommerce
Innovation to focus on natural formulations
Other Pet Food in Argentina
KEY DATA FINDINGS
Lack of alternatives shields other pet food products from more significant decline
Other pet food presents low level of competition
Veterinary clinics remain primary distribution channel
Other pet food sales will continue to decline
E-commerce will face challenge of declining interest of retailers
Little innovation expected
Pet Products in Argentina
KEY DATA FINDINGS
Improved performance for pet products in 2025
Market remains highly fragmented
Veterinary clinics and forrajerias remain important
Cat litter will lead growth
Cat litter will present challenges for e-commerce players
Healthcare offers greatest potential for innovation.
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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