Pet care in 2025: The big picture
Pet care sales in Spain continued to show positive results in 2025, both in current value and volume terms. Value growth was bolstered by premiumisation trends and consistently high unit prices in some cases, while baseline demand underpinned volume growth, with inflation noted to be decreasing relative to the previous year.
2025 key trends
Pet humanisation has become a mainstream trend in Spain, fuelling a rising demand for high-quality, natural pet food. This shift is the main catalyst behind the swift expansion of “real” cat and dog food.
Competitive landscape
Agrolimen SA maintained its leadership in pet care despite a slight decline in share. The company faces increasing competition from private labels, which are expanding their presence by offering a wider variety of mid-priced and premium products (Lidl, Iskay Pet Group).
Retail developments
Supermarkets remains the largest channel in pet care in Spain, albeit with some loss of share.
What next for pet care?
The population of cats is growing at a faster rate than that of dogs in Spain, with adoption rates reflecting this shift. According to data from the Affinity Foundation for 2023, 49% of cats collected were adopted compared to 45% of dogs.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Spain?
- Which are the leading brands in Pet Care in Spain?
- How are products distributed in Pet Care in Spain?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Spain
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Spain
KEY DATA FINDINGS
Cat food sees robust growth value and volume growth in 2025
Nestlé retains the lead but loses share to smaller players
Supermarkets benefits from widespread presence and convenience factor
Focus on natural ingredients set to become increasingly important
E-commerce will benefit from hybird shopping habits
Therapeutic cat food will see ongoing innovation
Dog Food in Spain
KEY DATA FINDINGS
Current value growth is supported by high prices in 2025
Agrolimen maintains its lead in dog food thanks to broad portfolio
Supermarkets faces increased competition from discounters
Humanisation trend will drive wet food sales over the forecast period
E-commerce will increasingly challenge supermarkets in the coming years
Further developments anticipated in therapeutic dog food
Other Pet Food in Spain
KEY DATA FINDINGS
Volume decline reflects preference for more interactive pets in Spain
High presence of private labels in other pet food
Supermarkets retains the lead, but loses some share to pet shops and superstores
Volume decline predicted as popularity of birds and fish wanes
Share of private label expected to increase further, thanks to expanding ranges of high-quality products
Premium and natural products set to gain more ground in other pet food
Pet Products in Spain
KEY DATA FINDINGS
Current value growth for other pet products, but consumers rein in spending
Bayer leads, but smallerbrands are gaining a toehold
Pet shops and superstores lead sales again in 2025
Growth predicted as populations of cats, small dogs, and mammals increase
E-commerce will enjoy ongoing growth in the coming years
‘Natural’ trend set to become increasingly visible in pet products
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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