Pet care in 2025: The big picture
In 2025, retail value sales of pet care in France will record a positive uplift. However, the growth rate has slowed compared to 2024, as price points have stabilised following heightened inflation.
2025 key trends
The humanisation of pets remains a highly significant trend within French pet care. Pets are increasingly regarded as members of the family, and consumers are demonstrating a growing willingness to spend more on premium products to ensure the highest possible standard of nutrition, engagement and care for their animals.
Competitive landscape
Nestlé Purina PetCare France SAS was the leading company in pet care in 2024, recording an increase in share. The company offers prominent brands across dog and cat food, with Purina ONE and Pro Plan experiencing an uplift in share.
Retail developments
Retail e-commerce is establishing itself as the leading distribution channel in pet care, increasing its share in 2025 to account for nearly a quarter of distribution. This channel is experiencing the strongest growth in share during 2025, with leading operators including MaxiZoo, Zooplus, Wanimo, and Ultra Premium Direct.
What next for pet care?
Pet care is expected to record positive retail value growth over the forecast period, though at a slower pace compared to 2024 and 2025. With the pet population stabilising, the focus will shift towards developing new products that cater to pets as they age.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in France?
- Which are the leading brands in Pet Care in France?
- How are products distributed in Pet Care in France?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in France
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in France
KEY DATA FINDINGS
The rising cat population supports value growth, as consumers invest in premium products
Nestlé Purina PetCare France retains its lead while recording the strongest uplift in share
Retail e-commerce leads sales, with key players including dedicated pet shops
High-quality proteins, superfood ingredients and functional benefits are set to drive value growth
Retail e-commerce and an omnichannel approach will remain key strategies for distributors
Health-focused innovation is set to shape cat food launches over the forecast period
Dog Food in France
KEY DATA FINDINGS
Incorporating added health benefits is a key driver of growth for dog food and treats
Nestlé Purina PetCare France SAS retains its lead as Friskies and Fido improve its share
Retail e-commerce leads distribution while physical retailers continue to expand store locations
Premium dog food is set to drive growth as consumers become increasingly willing to invest in health benefits
Therapeutic dog food is set to thrive while human food trends inspire new recipes and products
Rising demand for sustainable sources of animal protein is expected to drive sales of insect-based products
Other Pet Food in France
KEY DATA FINDINGS
The cost-of-living crisis reduces ownership of other pets, challenging food sales
Versele-Laga NV leads the fragmented competitive landscape, while Riga SA increases its share
Pet shops and superstores lead sales, supported by store expansions
Limited population growth for other pets will challenge forecast sales
Sales through retail e-commerce are set to be driven by specialist websites
Innovation is set to focus on added health benefits and sustainability
Pet Products in France
KEY DATA FINDINGS
The pet humanisation trend drives positive value growth for pet products
Vitakraft retains its lead through a wide range of goods available on and offline
Pet shops and superstores lead sales due to a wide variety of goods and personalised advice
Pet healthcare is expected to drive growth as the humanisation trend rises
An omnichannel approach will be key as consumers appreciate both convenience and personalised advice
Innovation is set to focus on technological solutions and sustainable attributes
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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