Pet care in 2025: The big picture
Pet care in Denmark is witnessing a strong performance in value terms over 2025, in line with the ongoing premiumisation trend. Danish consumers continue to prioritise higher-quality, health-oriented, and specialised pet products, such as natural ingredients, functional nutrition, and products tailored to dietary requirements.
2025 key trends
Pet owners are showing a strong preference for life-stage specific and multi-functional pet food in 2025. This shift is driven by a growing awareness of the health benefits linked to tailored nutrition.
Competitive landscape
Private label holds a strong position in Denmark’s pet care market. Coop Danmark A/S leads in terms of retail value share, posting steady growth in 2025.
Retail developments
Pet shops and superstores continue to lead as the primary distribution channel in pet care, supported by the broad assortment of products and specialised services. These outlets offer expert guidance, which is particularly valued by pet owners seeking tailored nutrition and health solutions.
What next for pet care?
Pet care in Denmark is expected to grow at a steady pace over the forecast period, driven mostly by value rather than volume sales. While overall pet ownership remains stable, average expenditure is rising in Denmark as consumers seek higher-quality, health-oriented, and multifunctional products.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Denmark?
- Which are the leading brands in Pet Care in Denmark?
- How are products distributed in Pet Care in Denmark?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Denmark
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Denmark
KEY DATA FINDINGS
Owners invest in healthier and premium cat food
Coop Danmark claims the leading position with private label
Pet shops and superstores are leading distribution channel for cat food
Slowdown in growth driven by Denmark’s declining cat population
Retail e-commerce to expand as consumers seek specialist foods and greater variety
Health and indulgence will form basis of innovation strategies
Dog Food in Denmark
KEY DATA FINDINGS
Premiumisation is key driver in dog food category
Mars Danmark A/S remains the leading player
Retail e-commerce edges into leading position over pet specialists
Pet humanisation trend to fuel strong growth in dog food
Retail e-commerce to remain a key growth driver
Innovation to centre on health, sustainability and novelty
Other Pet Food in Denmark
KEY DATA FINDINGS
Minimal growth as consumer interest in other pets wanes
Chrisco A/S holds leads with core focus on other pet food
Pet shops and superstores claim largest share of sales
Muted outlook as other pet population declines
Convenience and accessibility to drive e-commerce sales
Innovation to focus on health needs and niche offerings
Pet Products in Denmark
KEY DATA FINDINGS
Steady demand for pet products over 2025
Boehringer Ingelheim Danmark A/S holds leading position
Danes are drawn to the in-store experience when shopping for pet products
Promising outlook for pet products in Denmark
Online retailing to fuel growth in pet products
Innovation to deliver functional and lifestyle solutions for pet owners
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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