Pet care in 2025: The big picture
Pet food is maintaining positive sales in Morocco in 2025, with value and volume growth both up slightly compared to the previous year. That said, price-sensitivity is a major factor among consumers in the country, due to difficult economic conditions.
2025 key trends
Economic factors continue to impact the pet care market in Morocco, leading consumers to trade down to cheaper options and even opt for homemade alternatives to save costs. This shift in consumer behaviour has prompted brands to adjust their strategies, reduce spending on advertising, and instead focus on offering more promotions and sales to attract budget-conscious customers.
Competitive landscape
Copag Animalerie maintained its lead in pet care in Morocco in 2024. The company is particularly known for its popular economy brands, Aydi, which is the overall leading brand in pet care in the country, and also leads economy dry dog food; alongside Odace which leads cat food and economy dry cat food.
Retail developments
Pet shops and superstores remains the leading distribution channel for pet care overall in 2025. Pet shops in Morocco have been expanding into urban areas, reflecting the growing demand for specialised pet care products among city dwellers.
What next for pet care?
Pet care in Morocco is expected to see a small uptick in both value and volume sales over the forecast period. The pet care industry in Morocco has been growing slowly, with the slowness of growth largely due to both local and global economic conditions that have constrained consumer spending.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Morocco?
- Which are the leading brands in Pet Care in Morocco?
- How are products distributed in Pet Care in Morocco?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Morocco
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Morocco
KEY DATA FINDINGS
Cat food performs well due to popularity of cats as pets in Morocco
Copag Animalerie maintains its lead, while closest competitor Avenal Petfood shows strongest growth
Pet shops remain the most popular for cat food, thanks to offer of a wide variety and affordable quality
Healthy ongoing sales expected, thanks to the popularity of cats as pets and despite economic challenges
Retail e-commerce may struggle to create stronger sales due to more cost-effective options
Cat treats and mixers remains an underdeveloped category — is future potential possible?
Dog Food in Morocco
KEY DATA FINDINGS
Dog food achieves postive growth, albeit sales remain tempered by lower spending on dogs compared to cats
Copag Animalerie maintains lead thanks to offer of economy Aydi brand
Pet stores remain the the strongest channel, while dog food sold through farm stores gains popularity
Positive growth expected, with economy options set to remain popular
Retail e-commerce may struggle to create stronger sales due to more cost-effective options
Discounts will remain key to attracting sales of dog food
Other Pet Food in Morocco
KEY DATA FINDINGS
Flat sales for other pet food, as other pets are less popular and are mostly fed unpacked food
Versele-Laga maintains its lead thanks to strength in bird food and small mammal food
Hypermarkets maintains lead for other pet food, thanks to wide selection and range of price points
Sales of other pet food set to remain relatively flat, due to lower interest in other pets
Retail e-commerce may struggle to create stronger sales due to more cost-effective options
Other pet ownership will remain limited, suppressing potential sales in the category
Pet Products in Morocco
KEY DATA FINDINGS
Pet products sees a slight uptick in sales, with cat litter in the lead as an essential product
Beaphar maintains its lead, with Animal Planet hot on its heels
Hypermarkets and pet shops maintain strongest sales due to higher-income clientele
A positive trajectory expected for pet products, largely driven by the popularity of cats
E-commerce may fare better for pet products due to higher-income niche consumer audience
Pet healthcare remains somewhat hampered by underdevelopment
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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