Pet care in 2025: The big picture
Sales of pet care have seen dynamic growth in current value terms in Thailand in 2025. This strong performance has largely been fuelled by sales of dog and cat food which account for most sales of pet care and also saw dynamic growth in 2025.
2025 key trends
Premiumisation is emerging as a key trend in mid-priced pet food for 2025, driven by the impact of rising living costs and economic uncertainty. Local brands and manufacturers in the mid-priced segment have enhanced their product offerings, effectively incorporating features and concepts from premium and ultra-premium brands at more affordable price points.
Competitive landscape
Mars and Perfect Companion continued to lead pet food in Thailand in 2024, with a particularly strong presence in the mid-priced segment. These players have a strong distribution reach across the key channels with their brands being broadly familiar to consumers.
Retail developments
Pet shops and superstores remains the leading distribution channel for pet care in Thailand. Local pet shops and superstores typically offer a wide range of pet food and pet products, spanning from economy to ultra-premium options.
What next for pet care?
Sales of pet care products are expected to continue reporting double digit growth throughout the forecast period in value terms (at constant 2025 prices). This is likely to be fuelled largely by the increasing population of dogs and cats, with dog and cat food set to remain the dominant category.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Thailand?
- Which are the leading brands in Pet Care in Thailand?
- How are products distributed in Pet Care in Thailand?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Thailand
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Thailand
KEY DATA FINDINGS
Premiumisation trend influencing the cat food market
Local players the big winners in cat food in 2024
Pet shops and superstores and e-commerce changing the way people shop for cat food
Cat food set to flourish as mid-priced brands look to challenge premium ones
E-commerce set to flourish
Local players expected to be at the forefront of innovation
Dog Food in Thailand
KEY DATA FINDINGS
Owners dig deep to ensure their companions get the best dog food
Premiumisation trend puts pressure on leading players
Pet shops and e-commerce playing a central role in the growth of dog food
Premium segment set to remain the most dynamic as owners become more discerning
E-commerce and pet shops and superstores set for further gains
Mid-priced and premium brands set to go head to head
Other Pet Food in Thailand
KEY DATA FINDINGS
Fish food driving growth as other pets retain their appeal
Sakura the big winner thanks to its growing focus on specialised fish food
Specialist needs require specialist stores
Social media encouraging consumers to adopt different types of pets
Online sales of other pet food set to flourish
Innovation expected to focus on providing added health benefits
Pet Products in Thailand
KEY DATA FINDINGS
Pet humanisation trend and rising pet population spells good news for pet products
Catsan leads a highly fragmented field
E-commerce and pet shops and superstores fight for share
Expanding pet population and pet humanisation set to remain the key growth drivers
E-commerce expected to gain momentum
Pet healthcare set to be a focus of innovation
The following categories and subcategories are included:
Pet Care
-
-
-
- Cat Treats and Mixers
-
- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
-
- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
-
- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
-
- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
-
- Dog Treats and Mixers
-
- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
-
- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
-
- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
-
- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
-
-
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
-
-
- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!