Pet care in 2025: The big picture
Continuing the trend seen in 2024, pet care in China is set to expand at a solid pace in retail current value terms in 2025, driven by the increasing feeding of prepared pet food, and consumer trading-up. In terms of retail value sales, pet food is expected to continue to dominate, with the growth of cat food set to far outpace that of dog food and other pet food.
2025 key trends
The regulator is tightening control over dog ownership in urban areas of China, which led to a decline in the dog population in 2024, and is set to continue in 2025. Major cities such as Hangzhou, Wuhan, and Guangzhou released measures to prevent inappropriate dog-raising practices in 2024.
Competitive landscape
Royal Canin (global brand owner Mars) remained the leading company within pet care in China in value terms in 2024, holding a stable share of sales thanks to strong brand awareness and high penetration across various retail channels. It offers the Royal Canin brand in both dog food and cat food, and the smaller Eukanuba brand in dog food.
Retail developments
Retail e-commerce is set to remain the dominant distribution channel within pet care in China in 2025, with its value sales and share anticipated to continue to rise. Online shopping remains dominant for sales of pet care products in China, as pet owners enjoy shopping from the convenience of their home.
What next for pet care?
Pet care in China is expected to see solid but slowing retail value growth rates at constant 2025 prices over the course of the forecast period. Within pet food, demand will continue to consolidate towards cat food, mainly driven by the continued consumer preference for cats over dogs and other pets.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in China?
- Which are the leading brands in Pet Care in China?
- How are products distributed in Pet Care in China?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in China
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in China
KEY DATA FINDINGS
Dry cat food remains dominant, while the premium price platform sees the highest growth
Royal Canin remains the leading player, while domestic brands are catching up
Retail e-commerce remains dominant, while grocery retailers loses steam
Cat food set to continue to increase, thanks to consumers trading up
Seasonality of retail e-commerce expected to ease, as stockpiling decreases
Diversification of meat ingredients likely to continue
Dog Food in China
KEY DATA FINDINGS
Dog population continues to decline, affecting sales of dog food
Royal Canin remains the leading player, although domestic brands are catching up
Retail e-commerce increases its dominance, thanks to offer of free shipping
Pet owners expected to have a greater focus on healthy ingredients
Retail e-commerce likely to remain dominant
Players set to expand their product portfolios to cover different age groups
Other Pet Food in China
KEY DATA FINDINGS
Other pet food grows marginally, hampered by the shrinking other pet population
Fish food brands dominate, but high fragmentation in bird food and small mammal/ reptile food
Retail e-commerce dominates other pet food, but pet shops and superstores drives growth
Other pet food set to see a marginal value decline, but volume growth
Online penetration likely to increase, while pet shops and superstores to stay relevant
Product segmentation likely to play a critical role in other pet food
Pet Products in China
KEY DATA FINDINGS
Pet products to see solid growth in 2025, fuelled by product innovation
Competitive environment remains fragmented for cat litter and other pet products
Retail e-commerce leads, while veterinary clinics sees high growth
Pet healthcare set to see the best performance within pet products
Retail e-commerce will remain the leading channel, whilst grocery retailers set to remain subdued
Pet travel presents opportunities for players in other pet products
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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