Pet care in 2025: The big picture
Pet care in Israel is poised to register strong growth in total current values sales in 2025, while the majority of categories look set to expand in volume terms. Along with rising levels of pet ownership, the positive development of the market continues to be underpinned by pet humanisation, whereby owners increasingly see pets as members of the family and are therefore choosing to allocate more of their disposable incomes to meeting their needs.
2025 key trends
Premium dry dog food has remained the single largest pet care category in Israel in value terms in 2025. It also looks set to surpass its economy counterpart before the end of the year to become the biggest contributor to total pet food volume sales.
Competitive landscape
BioPet Ltd remained the clear leader in pet food in Israel in value terms in 2024. While increasing competition caused its share of total sales to decline marginally from 2023, it continued to hold the top position in dog food, cat food, other pet food and pet products thanks to its extensive portfolio.
Retail developments
Pet shops and superstores has remained the dominant pet care distribution channel in Israel in value terms in 2025. The enduring preference for these types of outlets is mainly attributable to the fact that they carry much wider assortments than other brick-and-mortar retailers.
What next for pet care?
Pet care in Israel should see total current value sales increase at robust rates throughout the forecast period, while most categories are predicted to record consistently positive results in volume terms. The broadly favourable outlook reflects expectations of steady growth in the country’s pet population mainly due to rising ownership of dogs and cats and the ongoing evolution of the pet humanisation trend.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Israel?
- Which are the leading brands in Pet Care in Israel?
- How are products distributed in Pet Care in Israel?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Israel
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Israel
KEY DATA FINDINGS
Cat food continues to post strong growth in volume and value terms
BioPet Ltd maintains its leading position
Pet shops and superstores remains the most important distribution channel
Outlook for cat food remains bright
E-commerce sales set to continue rising
Innovation will be heavily influenced by health and environmental concerns
Dog Food in Israel
KEY DATA FINDINGS
Rising dog ownership and pet humanisation trend continue to lift demand
BioPet Ltd retains overall lead
Distribution still heavily concentrated in pet shops and superstores
Overall demand for dog food set to remain robust
E-commerce likely to make further distribution gains
Pet humanisation will inspire higher-end and health-oriented launches
Other Pet Food in Israel
KEY DATA FINDINGS
Overall demand falls as pet bird, small mammal and reptile populations shrink
BioPet Ltd continues to lead other pet food
Pet shops and superstores remains the dominant distribution channel
Modest but stable growth in volume and current value sales projected
Distribution value share of e-commerce expected to increase further
Sluggish demand will limit scope for innovation
Pet Products in Israel
KEY DATA FINDINGS
Pet humanisation remains the key demand driver
BioPet Ltd continues to lead pet products
Pet shops and superstores still the top distribution channel
Rising pet ownership and humanisation trend will continue to lift overall demand
E-commerce likely to gain further ground in pet products distribution
New product development activity expected to remain high
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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