Pet care in 2025: The big picture
Overall, pet care in Singapore is set to see solid retail current value growth in 2025, with sales expected to increase across all the main categories, although dog food and cat food will be the main growth drivers. However, a slowdown in the rate of overall increase is anticipated compared with the previous year.
2025 key trends
The overall pet population in Singapore is expected to demonstrate only low growth in 2025. There has not been any significant push factor for the pet population, and as a result, pet food is likely to see only slow growth in volume terms.
Competitive landscape
Nestlé was the leading company within pet care in Singapore in value terms in 2024, thanks to its popular brands in both dog food (Pro Plan, Alpo, and Beggin’), and cat food (Fancy Feast, Friskies, Purina ONE, and Pro Plan). Mars Foods was a close second with its Cesar and Pedigree dog food brands, and Whiskas and Sheba cat food brands.
Retail developments
In 2025, the dominant distribution channel in pet care is set to remain pet shops and superstores, led by Pet Lovers Centre, which has more than 50 physical stores across the island. Local pet owners favour specialist pet shops due to their wider range of products compared with supermarkets and hypermarkets.
What next for pet care?
In the forecast period, pet care in Singapore is expected to see stable retail value growth at constant 2024 prices, driven mainly by pet food. Overall growth is expected to be supported by the modest growth in pet ownership in Singapore.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Singapore?
- Which are the leading brands in Pet Care in Singapore?
- How are products distributed in Pet Care in Singapore?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Singapore
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Singapore
KEY DATA FINDINGS
Mid-priced cat food continues to dominate, while premium sees faster value growth
Cat food continues to be led by Fancy Feast in value terms
Growing focus of cat food brands on distribution through retail e-commerce
New regulation lifting the ban on cat ownership in Housing Development Board (HDB) flats to support growth
Retail e-commerce expected to support a growing variety of products
Ageing pet population may see opportunity for life stage-specific products
Dog Food in Singapore
KEY DATA FINDINGS
Slowdown in value growth of dog food in Singapore in 2025 amidst the more challenging economic environment
Premium dog food brands continue to lead in value terms
Consumers seeking convenience and premium dog food contribute to growth of retail e-commerce
Sustained volume growth for dog food, value sales expected to be driven by premium wet dog food
Retail e-commerce set to benefit from its wider variety of products and prominence of loyalty benefits
Growing focus on gut health in dog food, while specialised diets and sustainable ingredients will be more available
Other Pet Food in Singapore
KEY DATA FINDINGS
Population of other pets not a significant push factor for growth in 2025
Innovations drive improvements in nutrition; however, budget consciousness remains a key concern
Pet shops and superstores remains the dominant distribution channel for other pet food
Muted growth expected for other pet food over the forecast period
Pet shops and superstores expected to remain the key channel for other pet food, despite growth of retail e-commerce
Convenience and portability set to drive innovation in other pet food
Pet Products in Singapore
KEY DATA FINDINGS
While slowing, the value growth of pet products is supported by the rising pet population
Pet products continues to be led by Kit Cat
Pet shops and superstores remains the leading distribution channel, owing to consumer trust in product authenticity
Non-necessities likely to see slowing growth over the forecast period
Retail e-commerce expected to grow as a convenient channel for purchases of pet products
Use of pet dietary supplements signals shift towards preventive healthcare by owners
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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