Pet care in 2025: The big picture
The rate of growth in retail value sales of pet care will slow slightly but remain robust in 2025. Growth will be supported by continuing price increases across all product categories, driven by higher manufacturing and distribution costs.
2025 key trends
The country’s canine population will continue to decline in 2025, dampening demand for dog food. An increase in pet abandonment is playing a significant role in this: Dog shelters are at full capacity, and there are a growing number of stray dogs in the country.
Competitive landscape
Mars Foods Ireland Ltd remained the leading player in pet care in 2024, with more than twice the retail value share of its closest rival, Nestlé Purina PetCare Ireland Ltd. Mars is particularly strong in dog and cat food, where its brands include Pedigree, Royal Canin and Whiskas.
Retail developments
E-commerce will remain the largest distribution channel for pet care in 2025, ahead of supermarkets, pet shops and superstores, discounters and hypermarkets. Taken together, grocery retailers still have a larger share than e-commerce, but this gap will continue to narrow during the year.
What next for pet care?
Retail constant value sales of pet care will accelerate slightly in 2026 and be somewhat higher across the forecast period as a whole than in the review period, with a rebound in the country’s canine and feline population set to play a role in this. Pet humanisation will continue to drive more local consumers towards better quality pet food, especially premium offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Ireland?
- Which are the leading brands in Pet Care in Ireland?
- How are products distributed in Pet Care in Ireland?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Ireland
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Ireland
KEY DATA FINDINGS
Many owners increasingly willing to pay more for higher-quality cat food
Private label continues to grow in popularity
E-commerce growth slows
Premium wet cat food will be the top performer
E-commerce will continue to gain market share
Personalised cat food to grow in popularity
Dog Food in Ireland
KEY DATA FINDINGS
Retail volume sales little better than static, but premiumisation drives growth in retail current value sales
Mars Foods Ireland Ltd remains on top
E-commerce remains the leading distribution channel
Pet Humanisation and a rebounding canine population will drive growth
E-commerce will go from strength to strength
More sustainable ingredients will increasingly be used
Other Pet Food in Ireland
KEY DATA FINDINGS
Rising small mammal population underpins robust growth in retail current value sales
Supreme Foods Ltd continues to lead
E-commerce continues to gain ground
Small mammal population to lead to category growth
E-commerce will continue to cannibalise pet shops and superstores
New product development will focus on health and wellness
Pet Products in Ireland
KEY DATA FINDINGS
Pet products that make ownership easier are growing in popularity
Private label leads the way
E-commerce continues to lead
Social media will play an increasingly important role in marketing
Digital marketing will create a more personalised online shopping experience
Innovation will focus on smart technology, sustainability and wellbeing
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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