Pet care in 2025: The big picture
Pet care in Australia is facing challenges amid the cost-of-living crisis but is still exhibiting growth in 2025. Owners are still prioritising their pets’ health as part of the humanisation trend.
2025 key trends
Pet humanisation is transforming Australian pet care, as owners increasingly view their pets as family members. This emotional connection is driving demand for high-quality nutrition, wellness products, and premium treats that mirror human food trends.
Competitive landscape
Mars Australia Pty Ltd has an established position in the local pet care industry, maintaining its leadership through a diverse product portfolio, widespread retail presence, and ongoing innovation. With well-known brands such as Pedigree, Whiskas, Pedigree Schmackos, and Advance, the player’s products are stocked across supermarkets, pet shops, and online retailers, ensuring broad accessibility.
Retail developments
Supermarkets remains the leading distribution channel for pet care in Australia. Many local consumers purchase pet care products, primarily pet food, during their routine grocery shop due to the convenience it offers for their busy lifestyles.
What next for pet care?
Pet care in Australia is poised for sustained growth over the forecast period, driven by improving economic conditions, evolving consumer lifestyles, and increasing demand for premium products. As macroeconomic conditions improve, with the Reserve Bank of Australia (RBA) cutting interest rates, Australians will have greater discretionary income.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Australia?
- Which are the leading brands in Pet Care in Australia?
- How are products distributed in Pet Care in Australia?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Australia
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Australia
KEY DATA FINDINGS
Stable growth for cat food driven by urbanisation and premium choices
Mars maintains leadership, while Nestlé gains share in 2024
Supermarkets leads cat food distribution, while e-commerce gains momentum
Apartment living and easing inflation set to drive up cat ownership
Freeze-dried technology to drive innovation within cat food
The evolution of e-commerce as a distribution channel for cat food
Dog Food in Australia
KEY DATA FINDINGS
Minimal growth for dog food amid economic and demographic shifts
Mars retains lead, while private label grows
Supermarkets drives distribution, but e-commerce gains further share
Steady growth ahead: Premiumisation and innovation to drive future sales of dog food
Freeze-dried technology to drive innovation in dry dog food
The evolution of e-commerce within dog food
Other Pet Food in Australia
KEY DATA FINDINGS
Interest in other pets is starting to wane in Australia
Rising popularity of private label and home-made meals amid cost-of-living pressures
Supermarkets maintains leadership of other pet food distribution, but e-commerce continues to grow in 2025
Weak performance for other pet food amid rising costs and changing preferences
Freeze-dried innovation in bird food amid pet humanisation trend
The evolution of e-commerce
Pet Products in Australia
KEY DATA FINDINGS
Economic pressures drive growth in pet healthcare and at-home treatments
FibreCycle takes the lead with its Breeders Choice cat litter
Supermarkets maintains lead, but e-commerce surges ahead with tech-driven growth
Pet healthcare leads growth as cost pressures drive demand for at-home solutions
AI-driven care facilitates proactive and personalised pet solutions
The evolution of e-commerce
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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