Pet care in 2025: The big picture
Value and volume sales of pet care in Bulgaria is expected to register healthy current value and volume growth in 2025. Dog and cat food is expected to drive this growth, with growth being moer muted for other pet food and pet products.
2025 key trends
While the pet population is expected to largely remain stable, there is expected to be growth in the cat population in particular. This is due to growing urbanisation, with cats considered easier to look after when living in city dwellings such as apartments.
Competitive landscape
Nestlé Bulgaria AD continued to lead the competitive landscape in 2024, accounting for nearly a quarter of value share. Its leadings brands are Friskies, Felix and Darling.
Retail developments
Pet shops and superstores are expected to continue to be the leading distribution channel in 2025 and are also expected to gain further value share. Part of the reason for the growth is further opening of outlets.
What next for pet care?
Pet care will register healthy constant value and volume subscription growth over the forecast period, largely driving by value growth in cat and dog food and to a lesser extent pet products. However, this is a dark cloud potentially gathering and that is a global trade war.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Bulgaria?
- Which are the leading brands in Pet Care in Bulgaria?
- How are products distributed in Pet Care in Bulgaria?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Bulgaria
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Bulgaria
KEY DATA FINDINGS
Healthy value growth
Nestlé, followed by Mars, continues to dominate
Clsoing gap between supermarkets and pet shops and superstores
Degree of premiumisation over forecast period
Continuing growth for e-commerce
Innovation centred around premium brands
Dog Food in Bulgaria
KEY DATA FINDINGS
Dry food acccounts for most value sales, but wet food registers higher value growth
Nestlé steals top spot from Mars
Pet shops and superstores continue to lead distribution
Further value growth over forecast period
E-commerce registers healthy value growth
Continuing innovation, aligned with increasing humanisation
Other Pet Food in Bulgaria
KEY DATA FINDINGS
Fall in current value sales, as consumer priorities economy brands
Dajana Pet continues to lead, due to its prominence in fish food
Pet shops and superstores continue to dominate
Decline in constant value sales over forecast period
Further healthy value growth in e-commerce
Focus on heathier offerings over forecast period
Pet Products in Bulgaria
KEY DATA FINDINGS
Minimal current value growth in 2025
Healthcare brand Frontline holds on to lead
Pets shops and superstores continue to lead distrubtion
Modest value growth over forecast period
Further growth for e-commerce, though value share not as high as for dog and cat food
Rising humanisation trend drives product developmeent
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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