Pet care in 2025: The big picture
Pet care in Canada is witnessing a slowdown in retail volume and value growth as the high cost of living continues to put pressure on household budgets and reshapes purchasing decisions. Overall demand for pet care continues to be driven by the Canadian population's deep bond with their pet companions.
2025 key trends
Pet owners and companies in Canada continue to face economic challenges, with the costs of living still remaining high following the recent inflationary period. More conscious spending behaviour is evident as consumers cutback on other pet products that are deemed less essential, such as toys and grooming accessories.
Competitive landscape
Pet care in Canada is led by multinationals including Nestlé Purina PetCare Co and Mars Canada Inc. At a global level, Mars Inc is the leading player in Canada’s pet care category, a position it moved into following the acquisition of Champion Petfoods LP in 2023.
Retailing developments
Pet shops and superstores remain the leading channel for pet care, but retail value share continues to fall for these traditional stores. Retail e-commerce continues to revolutionise Canadian pet care, with platforms like Amazon Canada, PetSmart.
What next for pet care?
Canadian pet care is set to witness steady constant value growth over the forecast period, underpinned by technological advancements and evolving consumer preferences. Pet healthcare will continue to spearhead growth bringing new innovations like wearable health monitors, DNA-based nutrition, and natural supplements.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Canada?
- Which are the leading brands in Pet Care in Canada?
- How are products distributed in Pet Care in Canada?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Canada
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retailing developments
What next for pet care?
DISCLAIMER
Cat Food in Canada
KEY DATA FINDINGS
Surge in demand for specialised cat nutrition and natural diets
Niche players are bringing innovative products to market
Shifts in distribution channels and consumer preferences
Focus on enhancing convenience and transparency
Strong growth of retail e-commerce
Health and sustainability to shape innovations
Dog Food in Canada
KEY DATA FINDINGS
Premiumisation gains traction as pet health is made a key priority
Key players face an increasingly competitive landscape
Retail e-commerce surges in dog food
Promising outlook for dog food in line with large population
Retail e-commerce to drive sales of dog food
Innovations will centre on healthier dog food and personalisation
Other Pet Food in Canada
KEY DATA FINDINGS
Diverse needs of pet owners supports healthy growth
Other brands erode the share of major players
Increasing reliance on pet specialty stores and retail e-commerce platforms
Growing demand for premium foods with nutritional benefits
Retail e-commerce to build on its strong position
Nutritional science and sustainability to underpin innovation
Pet Products in Canada
KEY DATA FINDINGS
Consumer priorities focus on essential pet products
Brands focus on delivering health benefits and value
E-commerce gains ground but pet shops and superstores hold a firm lead
Brighter outlook for pet products as economy improves
Retail e-commerce on course to expand its position
Innovations to centre on sustainability and health trends
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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