Pet care in 2025: The big picture
Pet care in the Czech Republic witnessed stable growth in value terms during 2025, amid an improving economy and falling inflation. The marginal decline in volume sales stems primarily from falling consumption of dog food, with some owners economising by giving their dogs food scraps.
2025 key trends
Czech households remain cautious with household spending and are budgeting in the pet care category by looking for better promotional deals and discounts. Since most pet food has a long shelf life, customers are reducing their overall spend by increasing the share of products purchased on promotion.
Competitive landscape
Nestlé Cesko sro remains the dominant player in pet care thanks to the strong position of Friskies and Felix in cat food with the latter gaining popularity in 2025. Heavy marketing support and the availability of Felix multipacks that offer good value have supported Nestlé’s increase in retail value share.
Retail developments
Pet shops and superstores are the main distribution channel for pet care in the Czech Republic. Consumers looking for higher quality products often elect to shop at pet shops, as opposed to grocery retailers, notably when buying dog food.
What next for pet care?
Rising pet ownership in the Czech Republic is expected to have a positive impact on sales of pet care in the upcoming years. Some younger adults are choosing to become a pet owner as they delay starting a family until later in life.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Czech Republic?
- Which are the leading brands in Pet Care in Czech Republic?
- How are products distributed in Pet Care in Czech Republic?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in the Czech Republic
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in the Czech Republic
KEY DATA FINDINGS
Cat food reports healthy growth
Nestlé Cesko consolidates its lead in cat food
Pet specialist retailers are core channel
Moderate growth in cat food fuelled by urban lifestyles
Bulk buying and competitive deals to draw more consumers online
Innovative products tap into pet health and sustainability
Dog Food in the Czech Republic
KEY DATA FINDINGS
Dog food faces challenges as owners economise
Highly competitive landscape in dog food
Pet shops and superstores reinforce position as purchasing power improves
Outlook is buoyant for dog food
Retail e-commerce is set to gain further ground
Premiumisation and sustainability to fuel innovation
Other Pet Food in the Czech Republic
KEY DATA FINDINGS
Other pet food grows well in 2025
Vitakraft Chovex sro maintains its lead with a wide portfolio
Diverse product range pulls owners towards pet shops and superstores
Rising pet ownership supports future growth
Scope to grow e-commerce sales in forecast period
Innovations focus on limited ingredients and sustainable features
Pet Products in the Czech Republic
KEY DATA FINDINGS
Concern for health and wellbeing drives demand for pet products
Trixie CZ maintains a solid position
Pet stores and superstores play a key role in distribution
Pet healthcare to spearhead growth in pet products
Convenience will drive e-commerce sales
Pet healthcare to support mental health and wellbeing
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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