Pet care in 2025: The big picture
In 2025, pet care in Greece is enjoying healthy volume growth in line with rising pet ownership. In current value terms, growth is slowing in line with easing inflation, although consumers remain highly budget conscious due to economic uncertainty.
2025 key trends
Pet humanisation is gaining traction among pet owners in Greece who are increasingly treating their pets as family members. This cultural shift is driving demand for premium pet food products that prioritise high quality ingredients and health benefits.
Competitive landscape
Regarding the competitive landscape, the main players remain the same with Mars and Nestlé leading the way with popular brands including Friskies, Whiskas and Pedigree. At GBO level , Mars Inc has established itself as the leading player in pet care, increasing its value share in 2025 due to its comprehensive product portfolio and strategic approach.
Retail developments
Pet shops and superstores remain the leading sales channels for pet care in Greece, due to their ability to offer a wide variety of products, convenience, and competitive pricing. These channels attract consumers by providing a comprehensive shopping experience, from premium and specialised pet products to everyday essentials, all under one roof.
What next for pet care?
Pet care in Greece is expected to continue its upward trajectory in the forecast period, driven by two key factors. The pet population in Greece is growing steadily, contributing to sustained demand for pet care.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Greece?
- Which are the leading brands in Pet Care in Greece?
- How are products distributed in Pet Care in Greece?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Greece
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Greece
KEY DATA FINDINGS
Steady performance amid rising cat ownership
Mars Inc holds a firm lead as smaller brands make inroads
Pet specialists build a strong relationship with cat owners
Cat food faces a bright outlook as pet health is made a key priority
Retail e-commerce channel set to evolve rapidly
Innovative cat food products to focus on health and nutrition
Dog Food in Greece
KEY DATA FINDINGS
Greeks seek nutritional balance to support their dog’s health
Multinationals hold lead in dog food
Pet shops are preferred channel for dog food
Healthy outlook for dog food as nutritional demands rise
Retail e-commerce development to support category growth
Personalised dog food offers a new area of innovation
Other Pet Food in Greece
KEY DATA FINDINGS
Modest growth in other pet food
Versele-Laga NV enjoys solid position
Strong preference for pet specialist stores
Limited growth potential for other pet food
Retail e-commerce to gain traction from low base
Natural and organic foods set to gain appeal
Pet Products in Greece
KEY DATA FINDINGS
Pet products enjoy healthy value growth
Royal Canin Hellas SA has strong leadership position
Pet shops and retail e-commerce gain share of distribution
Focus on pet health and wellbeing to underpin category growth
Retail e-commerce to play crucial role in future development
Sustainable features to gain traction in pet products
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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