Pet care in 2025: The big picture
The rate of growth in retail current value sales of pet care in Hungary will be broadly similar to 2024 in 2025. Supported by a relatively low inflation rate, growth will be driven by the continued humanisation of pets, increased demand for premium and functional products, and a rising emphasis on pet health and sustainability.
2025 key trends
Pet food innovation is being driven by health and functionality, with a surge in demand for hypoallergenic, grain-free and single-protein options. Veterinary offerings have experienced notable growth, with specialised formulations catering to digestive health, sensitive skin and weight management.
Competitive landscape
Pet superstore chain Fressnapf Hungária Kft was the leading player in pet care in 2024, just ahead of Nestlé Hungária Kft, Mars Magyarország Kft, Lidl Magyarorszag Kereskedelmi Bt and Lidl Magyarorszag Kereskedelmi Bt. In total, private label accounted for well over a quarter of retail value sales in pet care during 2024.
Retail developments
Grocery retailers are the dominant distribution channel for pet care, with discounters particularly popular. The latter will remain the largest single distribution channel in 2025, ahead of pet shops and superstores.
What next for pet care?
Having been flat in 2025, retail constant value sales of pet care will begin to expand again in 2026. However, the rate of growth will be lower across the forecast period as a whole than in the review period, with premium dry cat food set to be the most dynamic category.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Hungary?
- Which are the leading brands in Pet Care in Hungary?
- How are products distributed in Pet Care in Hungary?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Hungary
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Hungary
KEY DATA FINDINGS
Premiumisation drives acceleration in retail current value sales growth
Wide product portfolio helps Nestlé Hungária Kft stay on top
Discounters continue to gain ground at the expense of hypermarkets
Cat treats and snacks will be the standout performer
E-commerce will continue to grow in importance
Sustainability, superfoods and high-protein offerings will grow in importance
Dog Food in Hungary
KEY DATA FINDINGS
Shift to small dogs drives decline in retail volume sales
Private label leads in a fragmented competitive landscapre
Discounters continue to gain retail value share at the expense of hypermarkets
Constant value sales will rebound strongly in 2026
Social media will grow in importance as a marketing tool
Sustainability, functionality and alternative proteins will grow in prominence
Other Pet Food in Hungary
KEY DATA FINDINGS
Rising demand for species-specific diets
Private label continues to gain ground
Pet shops and superstores deepen their dominance of distribution
Increased focus on health and premium nutrition will underpin growth
Lack of offline availability will continue to drive e-commerce growth
Functional nutrition, smart feeding and sustainability will be key trends
Pet Products in Hungary
KEY DATA FINDINGS
Other pet products remains the key growth driver
Pet superstore chain Fressnapf Hungária Kft leads in a fragmented marketplace
E-commerce continues to gain ground
Other pet products will remain the most dynamic category
Online marketplaces like Temu will drive e-commerce growth
Sustainability trend will deepen
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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