Pet care in 2025: The big picture
Pet care in South Africa is experiencing growth in both retail value and volume terms, primarily fuelled by the rising pet population combined with increasing urbanisation rates. As a rising number of people move to urban areas, the adoption of pets, particularly cats and dogs, is increasing.
2025 key trends
The spending patterns of South African pet owners continue to evolve, with a growing emphasis on products that improve and enhance their pets' health and quality of life. Pet owners are increasingly discerning, striving to find a balance between value for money and important health benefits and claims.
Competitive landscape
Martin & Martin (Pty) Ltd's strong local manufacturing presence and comprehensive range of pet care products support its overall leadership of pet care in South Africa. The player has several brands that hold leading positions in various categories, ensuring a wide and diverse product offering that caters for different consumer needs.
Retail developments
Supermarkets continues to lead the distribution of pet care in South Africa, followed by pet shops and superstores. The convenience and affordability offered by supermarkets are key factors contributing to the channel’s popularity among local pet owners.
What next for pet care?
Value sales of pet care in south Africa are expected to continue growing over the forecast period, driven by several key trends. Pet adoption levels are anticipated to rise, particularly among more affluent households, who increasingly view pets as integral members of the family.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in South Africa?
- Which are the leading brands in Pet Care in South Africa?
- How are products distributed in Pet Care in South Africa?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in South Africa
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in South Africa
KEY DATA FINDINGS
Improving demand for cat food, supported by pet humanisation trend
Mars Africa retains lead of consolidate competitive landscape
Local consumers appreciate convenience of supermarkets for cat food purchases
Increasing interest in cats as pets set to further drive category growth
E-commerce sales of cat food set to further increase
Health and wellness to drive innovation in cat food
Dog Food in South Africa
KEY DATA FINDINGS
Stable growth for dog food as dog population in South Africa continues to rise
RCL Foods consolidates leadership of dog food
Supermarkets faces cost-of-living pressures
Rising demand for dog food to be driven by improving consumer confidence
Sustainable manufacturing set to increase
Other Pet Food in South Africa
KEY DATA FINDINGS
Stable sales of other pet food despite inflationary pressures
Marltons Pets & Products and Brennco Feeds Mills continue to lead competitive landscape
Pet owners appreciate expertise offered by pet shops and superstores
Popularity of exotic pets set to grow slowly over the forecast period
Innovation in other pet food set to drive value growth
Pet Products in South Africa
KEY DATA FINDINGS
Pet healthcare drives overall sales of pet products in South Africa
Martin & Martin retains lead despite rising threat of smaller players
Distribution of pet products driven by pet shops and superstores
Pet products set for further strong growth over the forecast period
E-commerce sales set to further rise, driven by convenience factor
Millennials and Generation Z will drive demand for innovative pet products
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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