Pet care in 2025: The big picture
Value and volume sales of pet care are set to rise in 2025. Pet care remains on a growth trajectory in 2025, building on the modest recovery seen in 2024 following the volume decline of 2023.
2025 key trends
Following the high rates of adoption during the COVID-19 pandemic, 2023 saw a dip in pet ownership due to the return to in-person work and study, combined with rising inflation. In 2024 and 2025, the decline in pet numbers has stabilised, while inflation also eased.
Competitive landscape
Private label was the leading player within pet care in 2024 in volume terms, driven by its strong presence in economy dog and cat food across modern retail channels. These offerings appeal to cost-conscious pet owners seeking affordable alternatives.
Retail developments
Modern grocery retailers is the leading distribution channel within pet care in 2025. Its prominence is supported by the growth of private label and increased shelf space for both mid-priced and premium brands.
What next for pet care?
Over the forecast period, sales growth will be driven by continued improvements in purchasing power, reduced inflation, and the growing popularity of prepared food. While the overall number of pets is expected to stabilise, owners will become more selective and responsible in their adoption and care decisions.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Romania?
- Which are the leading brands in Pet Care in Romania?
- How are products distributed in Pet Care in Romania?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Romania
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Romania
KEY DATA FINDINGS
Easing inflation and pet humanisation support value growth
Nestlé retains leadership while local players increase competitive pressure
Pet shops lead while hypermarkets support economy growth
Affordability and premiumisation to shape future demand
E-commerce expands household reach through premium access
Innovation to target premium niches and breed-specific needs
Dog Food in Romania
KEY DATA FINDINGS
Economic stabilisation and adoption trends support value recovery
Mars Romania retains leadership while Nestlé and premium brands gain ground
Modern grocery and specialist retailers dominate, but e-commerce surges
Stabilising inflation and improved affordability will sustain growth
E-commerce will deepen household reach and improve access
Innovation to target both price sensitivity and personalisation
Other Pet Food in Romania
KEY DATA FINDINGS
High cost of living limits category expansion despite minor pet population growth
Vitakraft leads, with international brands dominating the landscape
Pet shops lead, but e-commerce proves the most dynamic channel
Modest growth expected as prepared food supplements artisanal diets
E-commerce remains small but accelerates due to assortment and convenience
Innovation to focus on health and functional alternatives to artisanal diets
Pet Products in Romania
KEY DATA FINDINGS
Health focus drives growth despite economic pressures
Pet Product SRL leads through strength in cat litter
Veterinary clinics lead while pet shops and superstores accelerate
Health and responsibility to shape demand amid persistent cost pressures
E-commerce expands reach with convenient, bulk-friendly solutions
Innovation focuses on mental stimulation and functional wellbeing
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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