Pet care in 2025: The big picture
In recent years, premiumisation and pet humanisation have resulted in exciting growth for pet care in the US. Even as pet owners faced steep challenges to their personal economies, many pet owners preferred to limit their own lifestyles rather than lower their pet’s standards of living.
2025 key trends
Challenges in terms of consumer loyalty, recalls and perceptions of food safety remain a priority for both consumers and brands. Over the last few years, major established brands have had their dominance challenged by emerging players who focus on personable branding and innovative formats to gain consumer trust.
Competitive landscape
Growing market saturation of brands, as well as rising sentiments of distrust towards institutions, have contributed to pet owners’ confusion as they seek to best identify trustworthy brands. As a result, social media viral brands have continued to challenge consumer loyalty for legacy brands, shifting consumption patterns across formats and channels.
Retail developments
The rising influence of social media and growing challenges to legacy pet players are supporting the continued strength of e-commerce as the leading distribution channel for pet care in the US. Continued channel growth for e-commerce has been secured even amid concerns about rising delivery fees.
What next for pet care?
Growth of pet care in the US, in both retail volume and value terms (at constant 2025 prices), is predicted to remain moderate over the forecast period, strongly impacted by growing political tensions and global natural climate disasters threatening economic outlooks. Focusing on US policy, uncertainty over the extent of implemented policies from President Donald Trump’s agenda on trade, taxes and immigration will increase concerns about recession conditions and trade war.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in USA?
- Which are the leading brands in Pet Care in USA?
- How are products distributed in Pet Care in USA?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in the US
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in the US
KEY DATA FINDINGS
Economic outlook continues to favour cat food’s growth
Legacy players face continued challenge from emergent brands
Convenience and premium innovations draw consumers online
Uncertain economic outlook to limit stronger category growth
Growing dependence on delivery to minimise impact of pricing via e-commerce
Natural claims, functionality, and transparency to be major focus for cat food players
Dog Food in the US
KEY DATA FINDINGS
Local economic environment challenges dog ownership
Legacy players seek to humanise branding
E-commerce leads distribution with convenient, personalised shopper experiences
Volatile trade policy and global political tensions to threaten premium brand growth
Tense economic outlook to impact where consumers shop
Demand for functional, value-conscious innovations to challenge grey area formats
Other Pet Food in the US
KEY DATA FINDINGS
Other pet food demand remains weak but premiumisation supports value sales
Premiumisation and format innovation create opportunities for smaller brands
E-commerce continues to dominate as consumers seek fresh formats
Fluctuating consumption patterns and economic uncertainty to fuel price-led growth
Evolving supply chains and retail fulfilment to pressure channel growth
Innovation to focus on natural wellness trends
Pet Products in the US
KEY DATA FINDINGS
Conservative spending concentrates product growth around functionality
Fragmented competitive landscape drives innovation
Social media and lifestyle-focused shopping influence distribution trends
Political tensions and economic uncertainty to place pressure on growth
Retailers to tread lines between personable marketing and loss of credibility
Functionality of packaging, formats, and ingredients to lead innovation
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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