Pet care in 2025: The big picture
The pet humanisation trend in Taiwan has intensified in 2025, especially as declining birth rates are reshaping family dynamics and elevating the role of pets within households. Pets are not just companions, but integral parts of the family.
2025 key trends
As the cat population continues to rise in Taiwan, consumers are increasingly demanding transparency in the pet food market, particularly in the cat food category, which is now outpacing dog food sales. This shift has been largely influenced by safety concerns following a tragic incident that led to the death of a cat, prompting pet owners to be vigilant about their pets' diets.
Competitive landscape
The competitive landscape in Taiwan's pet food market has been notably influenced by the dominance of global brands, particularly in the wake of a safety issue involving canned wet cat food from a local brand in April 2024. This incident raised significant concerns about the perceived safety and reliability of smaller local brands, while larger international companies, such as Mars Inc.
Retail developments
Pet shops and superstores remain the leading distribution channel in 2025, serving as reliable sources for pet owners seeking high-quality products and expert guidance. Brands and retailers are incorporating essential information on their websites, including the latest guidelines for cat registration and microchipping in the Animal Protection Act.
What next for pet care?
Over the forecast period, Taiwan’s pet care market is poised for further growth, with value sales in pet products and cat food as the primary drivers. The increasing demand for ultra-premium pet food will be accompanied by advancements in pet products that aim to improve the experiences of both pets and their owners.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Taiwan?
- Which are the leading brands in Pet Care in Taiwan?
- How are products distributed in Pet Care in Taiwan?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Taiwan
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Taiwan
KEY DATA FINDINGS
Preventative healthcare drives strong value growth of cat food in 2025
Safety concerns about wet cat food benefit foreign imports
E-commerce growth due to convenience, affordability and broad product range
Rising costs may encourage a shift to upper mid-priced products
Omnichannel presence crucial to maintaining a competitive advantage
Combined functions of food and healthcare expected in the forecast period
Dog Food in Taiwan
KEY DATA FINDINGS
Functionality continues to drive value sales of dog food
Cesar maintains its lead in wet dog food through collaborative activities
Physical stores may need to extend into the online space to capture share
Low single-digit growth expected with shift to smaller dog breeds
E-commerce growth to transform the way brands and retailers connect with pet owners
Senior dog population to support wet dog food sales
Other Pet Food in Taiwan
KEY DATA FINDINGS
Small mammal/reptile food drives growth
Imported brands remain strong in other pet food
Pet shops and superstores retains its dominance amid retail e-commerce gains
Forecast trends of other pet food to mirror cat and dog food
Community of experts may need to shift online for adaptability
Other pet food demand set to slow down
Pet Products in Taiwan
KEY DATA FINDINGS
Pet healthcare sees strong growth amid pet food safety concerns
Technologically advanced products reassure owners and enhance pets’ wellbeing
Competitive pricing of online platforms encourages online shopping
Convenience and knowledge remain a priority for pet owners
E-commerce forces physical stores to implement strategies to maintain their share
Innovative formats driven by the increasing sophistication of pet owners
The following categories and subcategories are included:
Pet Care
-
-
-
- Cat Treats and Mixers
-
- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
-
- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
-
- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
-
- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
-
- Dog Treats and Mixers
-
- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
-
- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
-
- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
-
- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
-
-
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
-
-
- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!