Pet care in 2025: The big picture
Pet care in Colombia faces challenges from the country’s economic slowdown, but it is showing resilience with both retail volume and current value sales remaining robust in 2025. Consumers place a strong importance on their pets' wellbeing with the pet humanisation trend already strong in the country.
2025 key trends
The pet humanisation trend continues to gain momentum in Colombia, fostering a deep emotional bond that is driving demand for high-quality nutrition, wellness products, and premium treats that echo human food trends. New launches like Ciao Churu chicken wraps from Inaba Pet Food Co Ltd exemplifies how brands are creating offerings inspired by human food experiences.
Competitive landscape
The pet care competitive landscape in Colombia is highly fragmented with local players holding a significant retail value share in 2025. Alimentos Polar de Colombia SA holds a slim lead on rivals Nestlé Purina PetCare de Colombia SA and Mizooco SAS.
Retail developments
Pet shops and superstores remain the dominant distribution channel for pet care, particularly in the pet food category. The evolving pet humanisation trend has also led local consumers to shop in pet shops and superstores, as these outlets offer professional advice on products and a more comprehensive range of offerings.
What next for pet care?
The pet care industry is projected to experience sustained retail volume and constant value growth, supported by improving economic conditions in the country. The evolving trends related to health and wellness and the increasing demand for premium products will continue to pick up.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Colombia?
- Which are the leading brands in Pet Care in Colombia?
- How are products distributed in Pet Care in Colombia?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Colombia
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Colombia
KEY DATA FINDINGS
Cat food continues to witness strong growth in volume and value terms
Major players deliver healthier products for cats
Specialist pet retailers attract shoppers with seamless experiences
Growth in cat population and stronger interest in wet food to support sales
Discounters set to gain further ground in distribution of cat food
Innovations to focus on premiumisation trend in the years ahead
Dog Food in Colombia
KEY DATA FINDINGS
High cost of living hampers volume sales
Local player Mizooco SAS leads dog food category
Pet shops and superstores attract consumers with broad offering
Focus on health and nutrition to support premiumisation trend
Retail e-commerce and discounters offer further growth potential
Corporate social responsibility will strengthen
Other Pet Food in Colombia
KEY DATA FINDINGS
Weak performance reflects low consumer interest in other pets
Fish negatively affected by inflationary pressures and complexity of care
Fragmented distribution in other pet food category
Sales expected to remain sluggish over the forecast period
Evolving distribution landscape favours retail e-commerce
Innovation in other pet food is expected to lag behind advancements in dog and cat food
Pet Products in Colombia
KEY DATA FINDINGS
Sales of health products remain resilient despite restrained spending
Cat litter remains an attractive product spurring new launches
E-commerce growth reflects the importance of digital channels
Ongoing pet humanisation trend will support growth
Generation Z will continue to put value on digital appliances
Innovation to leverage the pet humanisation trend
The following categories and subcategories are included:
Pet Care
-
-
-
- Cat Treats and Mixers
-
- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
-
- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
-
- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
-
- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
-
- Dog Treats and Mixers
-
- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
-
- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
-
- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
-
- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
-
-
- Bird Food
- Fish Food
- Small Mammal/Reptile Food
-
-
- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!