Pet care in 2025: The big picture
In 2025, pet care in Brazil continues to demonstrate resilience and adaptability despite a challenging economic environment. Following strong GDP growth of 3.
2025 key trends
Pet care in Brazil is undergoing a dynamic transformation, shaped by shifting socio-demographic patterns, evolving consumer expectations, and the growing influence of digital commerce. Urbanisation, declining fertility rates, and the increasing number of people living in smaller apartments are reshaping pet ownership.
Competitive landscape
Grandfood Indústria e Comércio Ltda, Mars Inc, and Adimax Indústria e Comércio Ltda continue to lead pet care in Brazil in 2025. Grandfood holds the largest value share, thanks to the broad appeal and market presence of its Golden and Premier brands.
Retail developments
Pet shops and superstores are the leading distribution channel within pet care in Brazil in 2025, maintaining their dominance thanks to an immersive retail experience and a wide product offering. These stores have evolved beyond traditional retail to become experiential spaces that cater to both pets and their owners.
What next for pet care?
Value sales of pet care in Brazil are set to rise steadily over the forecast period, supported by shifting demographics, evolving consumer preferences, and product innovation. However, the pace of growth will vary across different categories, reflecting changing patterns in pet ownership and lifestyle.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Brazil?
- Which are the leading brands in Pet Care in Brazil?
- How are products distributed in Pet Care in Brazil?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Brazil
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Brazil
KEY DATA FINDINGS
Fussy feline tastes help sustain market resilience
Trusted brands outperform by offering breadth and perceived value
Omnichannel integration expands reach while small retailers retain importance
Pet humanisation gains traction among cat owners
E-commerce accelerates with focus on convenience and loyalty incentives
Blister packaging introduces intimacy and interaction in feeding rituals
Dog Food in Brazil
KEY DATA FINDINGS
Pet humanisation drives demand despite economic headwinds
Mid-priced tier faces rising competition and innovation pressures
E-commerce gains ground through price incentives and convenience
Functionality and naturality emerge as key differentiators
E-commerce to benefit from price, convenience and digital integration
Food toppers and functional treats drive innovation in dog care
Other Pet Food in Brazil
KEY DATA FINDINGS
Rising popularity of non-traditional pets supports steady category growth
Local specialist Alcon consolidates its leadership through portfolio breadth
Specialist retailers remain dominant while e-commerce gains incremental share
Urban lifestyles support growth in small and exotic pet ownership
E-commerce advances through the digital transformation of rural retail
Innovation in niche categories mirrors broader pet care trends
Pet Products in Brazil
KEY DATA FINDINGS
Consumers balance pet wellness with affordability amid economic pressure
Fragmented innovation drives growth across niche and premium segments
Pet superstores thrive through experiential retail and omnichannel expansion
Pet products increasingly polarised between core essentials and innovation-driven niches
Small brands thrive in e-commerce as digital retail expands accessibility
Pet humanisation fosters innovation beyond traditional enclosures
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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