Pet care in 2025: The big picture
Pet care in Slovakia is maintaining positive sales in 2025, in both value and volume terms, and with slightly improved growth rates than seen in 2024. This performance is, in part, due to the stabilisation of interest rates, which hit highs during 2022-2023, before falling in 2024.
2025 key trends
Pet humanisation and health and wellness continue as influential trends. While the real purchasing power of Slovak households remains subdued in 2025, demand for premium products is resilient, in spite of the unfavourable economic situation, as local pet owners treat pets as part of the family and are willing to spend extra on their health, wellbeing, comfort, and care.
Competitive landscape
Nestlé Slovensko sro is the leading company within pet care overall, albeit with only a small lead on second-placed Mars SR kom spol. Whilst Nestlé saw a very slight erosion of share in 2024, the strength of its overall portfolio supports its company lead.
Retail developments
Pet shops and superstores and hypermarkets are neck-and-neck in terms of distribution share (bar 0.1% in favour of hypermarkets) for pet care overall.
What next for pet care?
Pet care will maintain positive sales over the forecast period, in both value and volume terms, with volume expected to become slightly stronger as value re-balances in light of stabilising inflation. Stable pet populations and rising consumer interest in the health and wellbeing of their pets will continue to be driving factors, with the premiumisation trend also continuing and helping to support value growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Slovakia?
- Which are the leading brands in Pet Care in Slovakia?
- How are products distributed in Pet Care in Slovakia?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Slovakia
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Slovakia
KEY DATA FINDINGS
Cat food enjoys healthy growth thanks to growing popularity of cats as pets
Nestlé maintains overall company lead thanks to strength of its portfolio
Hypermarkets maintains largest distribution share, while e-commerce sees the strongest growth
Cat food will maintain healthy sales due to growing population of cats and premiumisation trends
E-commerce will continue to gain share, supported by online expansions
Premiumisation and health and wellbeing trends will inspire innovations
Dog Food in Slovakia
KEY DATA FINDINGS
Dog food sees healthy sales thanks to popuarity of such pets in the country
Nestlé maintains company lead thanks to strength of overall portfolio
Pet shops and superstores remain popular, while e-commerce continues to grow its share
Healthy ongoing sales expected for dog food
E-commerce set to gain further share
Further innovation in holistic pet nutrition expected
Other Pet Food in Slovakia
KEY DATA FINDINGS
Value supported by high prices, while volume remains sluggish
Placek Premium, Aqua World, and Vitakraft maintain their leading places
Pet shops and superstores maintain distribution lead, while e-commerce continues to rise in popularity
Sales in other pet food supported by baseline demand, with premiumisation opportunities in fish food
Retail e-commerce set to gain further share over the forecas period
Product innovations and customer engagement will be key competitive strategies
Pet Products in Slovakia
KEY DATA FINDINGS
Sales of pet products see healthy growth
Tatrapet maintains overall lead in pet products
Pet shops and superstores maintains its leading distribution share, while e-commerce continues to grow
Positive ongoing sales will be supported by category competition and consumers’ recovery purchasing power
Retail e-commerce will continue to gain share, from specialist e-shops to second-hand marketplaces
Future innovations will focus on sustainability, smart designs, and functionality
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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