Pet care in 2025: The big picture
There has been a rise in the number of single-person and smaller households in Malaysia which has led to an increase in the number of consumers keeping cats as pets as a form of companionship. Cat owners are also becoming increasingly aware of the importance of nutrition for their cat.
2025 Key trends
Cats remain the preferred pet in Malaysia, owing to religious and cultural preferences. Within cat food, dry cat food remains the most preferred format.
Competitive landscape
Royal Canin remained the leading brand in pet care in Malaysia in 2024. The brand continued to see dynamic double-digit growth in current value terms in 2024 supported by widespread product availability and stable demand from loyal consumers.
Retail developments
Hypermarkets remains the leading distribution channel for pet care in Malaysia. The channel’s strength lies in economy and mid-priced brands from players such as Mars Foods, Perfect Companion and Purina Petcare.
What next for pet care?
Pet care is projected to see strong growth in value terms (at constant 2025 prices) over the forecast period, fuelled largely by the growing demand for prepared pet food. Backed by the pet humanisation trend, pet owners are expected to continue pampering their pets through offering treats and premium pet food, since dogs and cats are increasingly considered to be companions for pet owners.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Malaysia?
- Which are the leading brands in Pet Care in Malaysia?
- How are products distributed in Pet Care in Malaysia?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Malaysia
Pet care in 2025: The big picture
2025 Key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Malaysia
KEY DATA FINDINGS
Pet humanisation trend encouraging cat owners to buy premium products
Cat food remains a polarised market as affordable and premium lines both attract sales
Pet shops and superstores gaining share thanks to a wider offer of products and services
Halal products and cat treats two areas to look out for as demand for cat food grows
Digital sales and marketing set to take on a bigger role in cat food
Innovation set to focus on delivering healthier options
Dog Food in Malaysia
KEY DATA FINDINGS
Increasing focus on dog nutrition fuelling strong sales growth
Premium dog food brands the big winners
Pet shops and superstores taking share from hypermarkets
Premiumisation set to be a feature of dog food over the forecast period
Retail e-commerce unlikely to make further inroads as consumers favour pet shops and superstores
Healthy and functional dog food likely to be the focus of innovation
Other Pet Food in Malaysia
KEY DATA FINDINGS
Mixed results seen across other pet food as consumers switch to keeping different pets
Competition in fish food heats up
Pet shops and superstores continue to dominate sales
A brighter outlook for other pet food as owners form closer bonds with their pets
E-commerce full of potential but pet shops and superstores will remain the key distribution channel
Focus on quality over quantity
Pet Products in Malaysia
KEY DATA FINDINGS
Pet humanisation trend having a big influence on the demand for pet products
Mars and Purina Petcare clean up in cat litter
Pet shops and superstores thriving thanks to their specialist nature
Bright outlook for pet products
Social media and e-commerce set to take on a bigger role in pet products
New technology should add value to pet products
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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