Pet care in 2025: The big picture
Pet care is maintaining positive, albeit moderate, value and volume sales in Switzerland in 2025. This suppressed performance is attributed to a slightly declining overall pet population, with a stronger focus on smaller, low-maintenance pets.
2025 key trends
Inflation continues to stabilise in 2025, thus heralding an improving economy. Therefore, as consumers’ spending power increases, this further supports pet owners’ ability and willingness to invest more in their pets’ health and wellbeing, including premium pet food products (e.
Competitive landscape
Nestlé Suisse SA is the leading company overall in pet care in Switzerland, having slightly strengthened its lead on its close competitor, Mars Schweiz AG, thanks to achieving additional growth in the 2024 period. Nestlé benefits from its wide portfolio of products across cat food and dog food (and treats and mixers), including the leading cat food brands Felix and Friskies (with Felix also leading cat treats and mixers), alongside other cat food brands Gourmet, Purina ONE, Pro Plan (which leads dry cat food), and Vital Balance.
Retail developments
Supermarkets, followed by pet shops and superstores, are the leading distribution channels for pet care in Switzerland. Supermarket chains such as Migros and Coop, in particular, carry a wide range of pet care essentials, including various pet food brands and products (including private label), as well as many popular pet products such as beds, leashes, and toys, for example.
What next for pet care?
Pet care is expected to see increasing value sales over the forecast period, with volume also expected to rise slightly, albeit with the performance of the latter somewhat variable with dips also expected. Overall, trends currently impacting sales and developments of and within pet care will continue to evolve further over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Switzerland?
- Which are the leading brands in Pet Care in Switzerland?
- How are products distributed in Pet Care in Switzerland?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Switzerland
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Switzerland
KEY DATA FINDINGS
Sales of cat food supported by baseline demand as cats are popular pets
Nestlé maintains lead in cat food thanks to wide and popular portfolio
Supermarkets and pet shops and superstores remain the leading distribution channels
Cat food will maintain positive sales, supported by the popularity of cats as pets
Retail e-commerce will continue to grow over the forecast period
Innovations expected to remain focus on natural formulations and added value
Dog Food in Switzerland
KEY DATA FINDINGS
Dog food achieves positive sales thanks to rising trend for ready-prepared food and treats
Mars maintains its leading place thanks to large selection of products and strong brand image
Supermarkets maintains its leading distribution share, thanks to offering convenience and a wide range of products
Sales expected to maintain a positive trajectory, driven by ongoing trends
Retail e-commerce will continue to grow over the forecast period
Innovations will remain focussed on the most in-demand areas of development
Other Pet Food in Switzerland
KEY DATA FINDINGS
Other pet food sees sluggish results as consumers do not bond as strongly with other pets as they do with cats and dogs
Vitakraft maintains its lead thanks to wide portfolio across other pet food
Pet shops and superstores maintain the largest distribution share, with supermarkets remaining relevant and e-commerce on the rise
Relatively flat sales expected for other pet food, with value set to be higher than volume
E-commerce expected to maintain positive growth, thanks to omnichannel strategies from retailers
Sustainability trends expected to influence developments in other pet food
Pet Products in Switzerland
KEY DATA FINDINGS
Sales of pet products supported by pet humanisation trends
Private label brands fare well in pet products, while trusted brands are chosen for oet healthcare
Pet shops and superstars maintain the largest distribution share, with e-commerce on the rise
Stable value growth expected for pet products, thanks to essential products and pet humanisation trend
Online platforms expected to become increasingly relevant
Sustainability trends set to further influence developments in pet products
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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