Pet care in 2025: The big picture
Growth in total pet care current value sales in the Netherlands in 2025 is expected to be slower than in 2024, mainly because pricing pressures are gradually receding as inflation stabilises. The market is still poised to register another robust performance in this respect, however, and the vast majority of categories look set to post solid growth in volume terms for the entire year.
2025 key trends
Cat food has remained the largest of the four main pet care categories in the Netherlands by value in 2025, and looks set to be the most dynamic performer among them in this respect over the year as a whole. It is also anticipated to outperform dog food and other pet food in volume growth terms.
Competitive landscape
Nestlé Purina Petcare Nederland BV retained the overall lead in pet care in the Netherlands in value terms in 2024. It continued to hold the top spot in dog food and cat food thanks to an extensive portfolio that spans all price segments and boasts multiple brands with trusted reputations for quality, loyal consumer bases and wide distribution coverage.
Retail developments
Supermarkets has remained the top distribution channel within pet care in the Netherlands in value terms in 2025, closely followed by pet shops and superstores. The leading position of supermarkets is underpinned by the convenience factor, in that many consumers prefer to buy pet food – mainly dog and cat food – and other items like cat litter during their regular grocery shopping trips.
What next for pet care?
The outlook for pet care in the Netherlands over the forecast period is bright, with robust growth in total current value sales projected and most categories anticipated to show consistently positive results in volume terms. The expansion of the market will continue to be fuelled by rising levels of pet ownership and the pet humanisation trend.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Netherlands?
- Which are the leading brands in Pet Care in Netherlands?
- How are products distributed in Pet Care in Netherlands?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in the Netherlands
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in the Netherlands
KEY DATA FINDINGS
Wet cat food increasingly favoured over dry varieties
Nestlé strengthens its leading position
Supermarkets remains the top distribution channel
Overall demand set to remain robust
Distribution value share held by e-commerce likely to rise further
Eco-friendly ingredients and packaging will be focal points for innovation
Dog Food in the Netherlands
KEY DATA FINDINGS
Pet humanisation trend continues to fuel premiumisation in dog food
Nestlé Purina Petcare retains overall lead but loses ground
Pet shops and superstores still the most important distribution channel
Healthy growth in total volume and current value sales projected
Sustainability concerns set to become more influential in dog food
E-commerce expected to make further distribution gains
Other Pet Food in the Netherlands
KEY DATA FINDINGS
Premiumisation helps to sustain current value growth as total volume sales shrink
Vitakraft continues to lead other pet food
Pet shops and superstores remains the leading distribution channel
Premiumisation trend set to remain strong in other pet food
E-commerce channel should continue to gain ground
New product development activity will be focused on functional health benefits
Pet Products in the Netherlands
KEY DATA FINDINGS
Rising pet ownership and pet humanisation trend continue to lift demand
Ferplast Benelux BV maintains overall lead
Pet shops and superstores remains the leading distribution channel
Other pet products set to remain the largest and most dynamic category
Dietary supplements for older pets likely to become more widely available
Penetration of e-commerce expected to continue rising
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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