Pet care in 2025: The big picture
Pet food in Egypt witnessed robust volume growth in 2025, despite the economic challenges posed by rampant inflation and political instability. There was notable surge in prices, by 15% on average, although this was mitigated by currency stability.
2025 key trends
Dry dog food remains the dominant category in Egypt, favoured for its practicality, nutritional value, and cost-effectiveness. This segment has been crucial in driving value growth, as dry dog food is widely available, affordable and culturally appealing.
Competitive landscape
Royal Canin SA maintains its leading position within pet care, buoyed by the strong recognition of its namesake brand, which offers superior quality and enjoys solid consumer loyalty. Despite a notable price increase in the first quarter of 2025, driven by the inflated margins of independent importers, Royal Canin's leadership position remains secure.
Retail developments
Pet shops and superstores currently dominate pet care sales in Egypt with over 40% market share, leveraging their widespread presence, comprehensive product selection (local and international), and expert advice. However, retail e-commerce is the fastest-growing channel due to increased convenience, attractive online promotions, wider product selection and competitive pricing.
What next for pet care?
Pet care in Egypt is poised to witness healthy growth in volume terms over the forecast period, with dry food remaining the dominant category. Volume growth will be primarily driven by the increasing number of pet owners across Egypt.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Egypt?
- Which are the leading brands in Pet Care in Egypt?
- How are products distributed in Pet Care in Egypt?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Egypt
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Egypt
KEY DATA FINDINGS
Rising cat ownership supports volume growth
Nestlé Purina PetCare Co commands lead in cat food
Modern channel is primary choice for cat food purchases
Rising cat ownership and awareness of prepared cat food to drive volume growth
Local innovation revolutionises cat food
Rising demand to support donations for stray cats
Dog Food in Egypt
KEY DATA FINDINGS
Dog food volume sales spurred by growing demand for affordable brands
Royal Canin SA maintains lead with strong brand reputation
Distribution channels offer a balance between tradition and technology
Robust outlook for volume sales as dog ownership continues to rise
Discounting and digital strategies are winning formula for local brands
Players will focus on adapting to economic hardship
Other Pet Food in Egypt
KEY DATA FINDINGS
Other pet food enjoys strong volume growth
Flamingo Pet Products NV boosts its leading position
Pet shops face growing competition from retail e-commerce channel
Economic headwinds pose challenges
Domestic production will expand range of local products
Strong focus on affordability drives consumers to loose food
Pet Products in Egypt
KEY DATA FINDINGS
Modest performance supported by focus on pet healthcare
Foreign players lead in pet products
Retail e-commerce is rapidly gaining share
Pet products faces promising outlook
Heightened price sensitivity to support surge in e-commerce sales
Imported brands focus on best-selling products
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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