Pet care in 2025: The big picture
Pet care in Mexico is set to see solid although slowing retail current value growth in 2025, with all categories anticipated to see sales rise. However, despite continued value growth, pet food is set to see only insignificant growth in retail volume terms in 2025, despite the stronger rise in the pet population, largely due to the growing trend amongst pet owners of opting for smaller pets, which directly influences the amount of food they consume.
2025 key trends
Given the economic challenges in Mexico in recent years, including the pandemic and high inflation, sales of pet food, particularly dog food, have become increasingly polarised. A significant proportion of consumers are opting for more affordable economy brands and products to save money, while a growing segment is willing to spend more on premium pet food due to the perceived health benefits and the emotional bond they share with their pets.
Competitive landscape
Effem México (Mars) was the leading company within pet care overall in Mexico in value terms in 2024, followed by Nestlé; these companies were the only two to hold double-digit value shares in this year. Mars and Nestlé have a strong presence throughout Mexico and the Latin American region, reflecting their multinational status and extensive brand portfolios in pet care.
Retail developments
The leading share of pet shops and superstores in pet care can be attributed to the dynamic nature of this distribution channel in Mexico, which offers a comprehensive range of services beyond just sales of pet care products. For instance, Petco provides not only merchandise and companion animals, but also grooming, training, and an expanding network of on-site veterinary hospitals offering services such as vaccinations, deworming, sterilisation, and laboratory tests.
What next for pet care?
Pet care in Mexico is set to see a solid positive retail value CAGR at constant 2025 prices in the forecast period. Although all categories are anticipated to see their sales increase, cat food is set to see the most dynamic rise, as the cat population is expected to see the most significant growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Mexico?
- Which are the leading brands in Pet Care in Mexico?
- How are products distributed in Pet Care in Mexico?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Mexico
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Mexico
KEY DATA FINDINGS
Household dynamics in Mexico continue to favour cat ownership during 2025
A solid customer focus strategy helps Effem maintain its lead in cat food
Pet shops and superstores remains the most significant distribution channel, but hypermarkets and retail e-commerce see growth
Cat food in Mexico set to continue experiencing substantial growth
E-commerce to improve customers’ overall experience by going beyond convenience
Innovation in cat food expected to go beyond healthy products for cats, also benefiting the health of their owners
Dog Food in Mexico
KEY DATA FINDINGS
Conversion rates increase in Mexico, with more owners feeding their dogs with prepared food, rather than human food scraps
Effem maintains its lead in dog food, based on a solid customer focus strategy
Pet shops and superstores remains the most significant distribution channel within dog food
Premiumisation, and commitment to environmental sustainability and social wellbeing set to drive growth
E-commerce to continue leveraging dog owners’ need for practicality and convenience
Fresh and frozen segments bet on human-grade ingredients and functional benefits
Other Pet Food in Mexico
KEY DATA FINDINGS
Consumers in Mexico increasingly reflect on their pets’ needs from an ethical perspective
Traditional brands compete with attributes around functional benefits
Pet shops and superstores remains the most significant channel within other pet food in Mexico
Children and older adults are target consumers to maintain growth of other pet food
Retail e-commerce will continue to show sustained growth, offering a comprehensive experience to pet owners
Fish food expected to remain one of the few categories within other pet food to show ongoing innovation
Pet Products in Mexico
KEY DATA FINDINGS
“Fur babies” a generational trend driving sales of pet products in Mexico
Bayer maintains its lead, but private label cat litter is on a rising trend
Pet shops and superstores dominates pet products as these outlets offer comprehensive services
Pet humanisation and growing pet population set to drive growth
E-commerce to continue leveraging pet owners’ need for practicality and convenience
Pet care solutions in Mexico will focus on pets’ needs with a sustainable approach
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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