Pet care in 2025: The big picture
Pet care in the Philippines is expected to see strong growth in both retail volume and current value terms in 2025. This is likely to be largely fuelled by the dominant category of dog food and cat food which accounts for most sales and which is set to see double-digit growth in value and volume terms.
2025 key trends
In 2025, the broader societal shifts in how people view and treat their pets is being reflected in more Filipino pet owners now treating their dogs and cats as integral members of their family. This has been one of the key drivers for sales of premium dog and cat food, with these products aligning with the consumer mindset of nurturing and providing the best nutrition for their pets.
Competitive landscape
Pedigree continued to lead sales of dog food in the Philippines in 2024 thanks to its dominant position in mid-priced dry and wet dog food, and its strong lead in dog treats and mixers. The brand enjoys widespread distribution across various retail channels, including grocery retailers, pet shops and superstores, veterinary clinics, e-commerce platforms, and others.
Retail developments
Pet shops and supermarkets remains the leading distribution channel for pet care in 2025 in current value terms. This is due to the wide variety of products and brands available in these stores, which includes not only pet food but also pet products such as pet healthcare and pet accessories, which makes shopping in these outlets more convenient.
What next for pet care?
With a growing urban population in the Philippines, busy pet owners are becoming more likely to gravitate towards the convenience offered by prepared pet food. In the Philippines it is common for pet owners to feed their pets table scraps.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Philippines?
- Which are the leading brands in Pet Care in Philippines?
- How are products distributed in Pet Care in Philippines?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in the Philippines
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in the Philippines
KEY DATA FINDINGS
Increase in cat ownership fuelling growth in 2025
Whiskas leads cat food with mid-priced offerings and backed by innovation
Pet shops and superstores remain the go-to option for cat food
Bright outlook for cat food thanks to rising cat population and the pet humanisation trend
E-commerce is expected to gain ground as consumers look for convenience and value
Evolving attitudes to pet ownership set to drive the premiumisation of cat food
Dog Food in the Philippines
KEY DATA FINDINGS
Polarisation seen in dog food as premium and economy options see dynamic growth
Pedigree remains on top but loses share due to polarisation of demand
Pet shops and superstores remains the key distribution channel for dog food
More owners expected to shift to the convenience of prepared dog food
Online sales of dog food set to continue rising as trust issues are addressed
Urbanisation and pet humanisation trends should support demand for dog food
Other Pet Food in the Philippines
KEY DATA FINDINGS
Economic uncertainty limits growth in other pet food in 2025
Tetra and Sera continue to lead sales of other pet food
Pet shops and superstores dominate sales of other pet food
Economic pressures could limit the growth potential of other pet food
E-commerce set to grow while other pet food could face new regulatory issues
Niche growth opportunities could be found in specialty areas of other pet food
Pet Products in the Philippines
KEY DATA FINDINGS
Owners showing willingness to invest in improving the health and wellbeing of their pets
Pet healthcare brand Bay-O-Pet leads a highly fragmented competitive landscape
Supermarkets lead sales of pet products but e-commerce making gains
Cat litter set for strong growth but economic pressures could encourage down trading
E-commerce set to play a bigger role in pet products
Urban pet owners seen to be a key target for new product development and innovation
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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